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delivering exceptional digital marketing results.

delivering exceptional digital marketing results.

by | Mar 17, 2026 | Digital Marketing, General, Marketing

a case study in real estate marketing.

Real estate marketing is one of the most competitive environments in digital advertising today. Rising cost-per-click, crowded search results, and aggressive local competition make it increasingly difficult for real estate teams to generate consistent, cost-effective leads.

Simply running ads isn’t enough. To succeed, paid media must do more than generate traffic — it must deliver measurable growth while improving marketing efficiency.

At Threshold, we build scalable digital growth engines designed to outperform industry benchmarks across every key paid media metric.

Because average performance isn’t good enough.

 

the challenge.

Real estate teams face constant pressure to generate high-quality leads while keeping advertising costs under control.

Increasing competition across Google Search and social platforms means that many advertisers struggle to maintain performance as costs rise and engagement declines.

The goal of this campaign was clear:

  • Increase engagement with prospective buyers and sellers
  • Improve conversion efficiency across paid media campaigns
  • Reduce overall cost-per-acquisition
  • Consistently outperform industry benchmarks

 

we don’t do average.

We recently analyzed performance across our portfolio, and the results were hard to ignore. In January 2026 alone, our digital campaigns significantly outperformed industry benchmarks.

By combining strategic audience targeting, compelling creative, advanced bid management, and ongoing campaign optimization, we generated:

  • More qualified clicks
  • Higher conversion efficiency
    Significantly lower acquisition costs

The result is a marketing engine that drives stronger performance while maximizing advertising efficiency.

 

the results.

google search campaign performance.

Compared to industry benchmarks, the campaign delivered exceptional improvements across all major metrics.

  • 58% higher click-through rate (CTR)
  • 75% higher conversion rate (CR)
  • 43% lower cost-per-click (CPC)
  • 77% lower cost-per-acquisition (CPA)

Higher engagement and stronger conversion performance mean that more high-intent prospects are interacting with property listings and marketing content, while overall advertising costs continue to decline.

 

meta (paid social) campaign performance.

The campaign also delivered significant gains across Meta’s paid social platform.

  • 76% higher click-through rate
  • 88% lower cost-per-click

Lower traffic costs, combined with stronger engagement, allow campaigns to reach more potential buyers and sellers without increasing spend, expanding the sales pipeline while maintaining efficiency.

 

google premier partner recognition.

Threshold was once again awarded Google Premier Partner Status, the highest and most exclusive tier within the Google Partners program.

This distinction is awarded annually to the top 3% of participating digital marketing agencies, recognizing advanced Google Ads expertise and exceptional client performance.

For our clients, this means working with a team that has proven capabilities in driving measurable results across paid media campaigns.

 

the bottom line.

These results aren’t incremental improvements.

They’re decisive performance gains.

When strategy, creative, targeting, and bid management align, real estate marketers don’t just compete — they outperform.

The right digital strategy transforms paid media from a cost center into a scalable lead generation engine.

 

ready to discover your growth opportunity?

Let Threshold uncover the growth potential for your brand and business. 

First Savings Bank: the case study.

First Savings Bank: the case study.

by | Aug 12, 2024 | Digital Marketing, Financial Marketing, General, Marketing

the company.

First Savings Bank is a leading financial institution offering personal accounts, business accounts, and top-notch solutions for people who care about their money. While their marketing machine was getting the job done, they wanted to do more than just “okay.” That’s where we came in. 

They hired Threshold with the goal of opening 463 new accounts and achieving a 20% lift in customer acquisition. Starting in May 2023, we launched targeted campaigns across Google Search, Facebook, Instagram, and programmatic digital display platforms for First Savings Bank. The campaigns leveraged the unique selling points of First Savings Bank’s products, including Kasasa Cash Back, Kasasa Cash, and Kasasa Eats accounts.

The campaign yielded impressive digital marketing and account growth results that transcended expectations. 

 

the problem to solve.

Their previous marketing campaign was good but not good enough. First Savings Bank struggled to differentiate itself in a market saturated with competition. Our goal was to use punchy, high-performance ads that spoke directly to their target audience. We took geographic location, buying patterns, and the customer lifecycle into account when engineering their ad strategy. 

 

the dream. 

To build an unstoppable marketing funnel that would accelerate growth well ahead of schedule. We aimed to hit their goal of 463 accounts and a 20% increase in customer acquisition, then go a little further. 

 

the strategy. 

Our goal was to hone in on First Saving Bank’s unique selling propositions, like Kasasa Cash, and effectively communicate them to the target audience. We opted for an omni-channel marketing strategy to cast a wider net and bring home more leads. 

phase one. 

We focused on emphasizing the brand’s innovative products like Kasasa Cash Back, Kasasa Cash, and Kasasa Eats to differentiate them in the market. We tailored the messaging to align with the target customer and “speak their language.” Phase one was consumed with research, research, and more research before launching the campaign. 

phase two.

Next, we implemented our research across multiple channels, including paid search, Instagram, and Facebook. We used our signature ad strategy to produce results that exceeded the campaign’s goals. 

 

the results.

For First Savings Bank, we did what we do best — create results that go above and against the grain. Here’s how it went down…

  • Total Impressions: 10,066,287
  • Total Clicks: 54,444
    • Paid Search: 69,186 impressions, 11,721 clicks (CTR: 16.94%)
    • Facebook & Instagram: 7,858,678 impressions, 39,627 clicks (CTR: 0.50%)
    • Programmatic Display: 2,138,423 impressions, 3,096 clicks (CTR: 0.14%)
  • Projected New Accounts: 463
  • Actual New Accounts as of 04/01/24: 638
  • Projected Lift: 20%
  • Actual Lift as of 04/01/24: 27.5%

The campaign generated significant digital engagement, with high click-through rates, particularly on paid search. This indicates effective targeting and compelling ad content that resonated with the target audience.

First Savings Bank surpassed its account growth goals well ahead of schedule, achieving 638 new accounts by April 1st. The overall lift in performance exceeded projections, demonstrating the effectiveness of the marketing efforts in driving customer interest and conversion.

to wrap things up.

Threshold’s strategic digital marketing campaign effectively drove new account growth and exceeded performance goals, showcasing the bank’s appeal and attracting customers seeking modern banking solutions. By leveraging unique product features and maintaining a focus on customer satisfaction, Threshold helped First Savings Bank be positioned for continued success in the competitive financial market.