top 5 digital marketing resolutions for 2025: actionable goals for real results

top 5 digital marketing resolutions for 2025: actionable goals for real results

ava headshot blog content marketingAva Page-Arnold

make 2025 your best marketing year yet.

The start of a new year is the perfect time to take your digital marketing strategy to the next level. Resolutions aren’t just for personal growth – they’re essential for your business too. The best part? They don’t have to be overwhelming.

To help you stay ahead of the game in 2025, we’ve outlined five marketing resolutions that are practical, impactful, and designed to deliver real results in today’s digital marketing space.

prioritize personalization.

Personalization isn’t just something nice to offer as a bonus. In today’s landscape, it’s expected. Research shows that 80% of customers are more likely to purchase from a brand that offers tailored experiences. Personalized marketing builds trust, loyalty, and stronger connections with your audience.

how to do it:

  • Use email marketing platforms with automation capabilities to deliver personalized content.
  • Incorporate dynamic website content, such as product recommendations based on user behavior.
  • Segment your audience into smaller, more specific groups for targeted messaging.

refresh your seo strategy.

SEO is a long game, but the rules change constantly. Updating your SEO strategy ensures you’re ranking for the right keywords and meeting the latest search engine guidelines.

quick wins:

  • Audit your keyword list to target long-tail phrases that match user intent.
  • Optimize your meta descriptions and title tags to boost click-through rates.
  • Add internal links to connect related content and improve navigation.

double down on analytics.

Your data tells a story – if you know how to read it. Analytics help you identify what’s working, what’s not, and where to allocate your resources for maximum impact.

how to do it:

  • Use GA4 (Google Analytics) to track user behavior, conversions, and engagement.
  • Set measurable KPIs for campaigns, such as cost per lead (CPL) or click-through rate (CTR).
  • Regularly review data to spot trends and make informed decisions.

example: If a campaign is generating high traffic but low conversions, analyze the user journey to find drop-off points and adjust accordingly.

embrace video marketing.

Video content will make up 82% of internet traffic in 2025. It’s engaging, shareable, and perfect for communicating complex ideas in a digestible way.

ideas to try:

  • Create product demos or tutorials to showcase your offerings.
  • Post behind-the-scenes videos to humanize your brand.
  • Use platforms like TikTok, Instagram Reels, or YouTube Shorts for short-form video content.

optimize your website.

Your website is your digital hub. A well-optimized site can improve user experience, boost conversions, and strengthen your overall brand presence.

key focus areas:

  • Reduce page load times to keep visitors engaged.
  • Ensure mobile responsiveness to cater to on-the-go users.
  • Update content to reflect your 2025 messaging and goals.

set your goals today.

Resolutions without a plan are just dreams. Let Threshold help you create a roadmap for success – schedule a consultation to craft a strategy tailored to your business today.

Let’s make 2025 your best year yet!

new year, new website: quick audits to kickstart your 2025 digital strategy

new year, new website: quick audits to kickstart your 2025 digital strategy

ava headshot blog content marketingAva Page-Arnold

start the year strong with a website health check.

Your website is the heart of your digital strategy. It’s your virtual handshake, storefront, and lead generator all rolled into one. But if it’s slow, hard to navigate, or packed with outdated content, it could be costing you conversions, search rankings, and customer trust.

With 2025 in full swing, it’s the perfect time for a website audit. Don’t worry – it’s easier than you think. A little effort now can go a long way in making your website a high-performing powerhouse all year long.

test your page load times.

Studies show that 40% of visitors will abandon a site if it takes more than 3 seconds to load. Slow pages hurt your user experience, search rankings, and bottom line.

Use tools like Google PageSpeed Insights or GTmetrix to measure load times and identify problem areas. Common culprits include:

  • Oversized image files
  • Too many plugins or widgets
  • Outdated hosting

Pro Tip: Compress images and upgrade your hosting plan if needed to handle increased traffic.

check for mobile-friendliness.

With 58.43% of global web traffic coming from mobile devices, a mobile-friendly design is non-negotiable. Google also prioritizes mobile-first indexing, meaning mobile usability affects your search rankings.

Use Google’s Mobile-Friendly Test to see how your site performs on different devices. 

Focus on:

  • Ensuring buttons and links are easy to tap.
  • Optimizing font sizes for smaller screens.
  • Avoiding intrusive pop-ups that block content.

update your content.

Content that’s outdated or irrelevant can damage your credibility and hurt SEO rankings. Fresh content keeps visitors engaged and helps you rank for current keywords.

One way to start the healing process is to conduct a content audit. Look for:

  • Blog posts or pages with outdated statistics or references.
  • Broken links or missing images.
  • Opportunities to optimize older content for new keywords.

Pro Tip: Revamped blog posts can increase traffic by up to 30% without creating entirely new content.

test navigation for usability.

Visitors should be able to find what they need in three clicks or fewer. Clunky menus or confusing layouts will have them hitting the back button fast.

Use heatmaps and analytics tools to see how visitors interact with your navigation. Simplify menus, add breadcrumbs, and ensure CTAs are visible and clear.

example: If your navigation includes redundant or overly detailed submenus, consolidate them into broader categories.

secure your site.

Security breaches can cost you more than just trust. They can also lead to fines, downtime, and lost business. Plus, Google flags sites without HTTPS as “not secure,” which can deter visitors.

what you can do:

  • Verify your SSL certificate is active.
  • Update plugins and CMS software regularly.
  • Implement strong password policies for admin accounts.

ready to optimize?

Your website deserves to be your greatest asset, not your biggest stressor. A quick audit now will set you up for success all year long.

Let us do the heavy lifting with a free consultation.