One of Kitchener’s successful developers will soon be sporting a new, modern brand image. Carve has created the new brand identity, which will soon be making its presence in the Waterloo Region.
At the same time, Carve has also been hired by Zehr Group to begin the brand development process and marketing planning for the new development planned to be built across from Google’s new development office.
About Threshold
Threshold Agency is among the top residential full-service marketing and interactive agencies in the country. We help our clients navigate the rapidly changing world of residential marketing and brand building by providing clear strategies that work, brands that resonate with their markets, and the expertise and experience to implement these strategies across all marketing channels.At Threshold, we take pride in partnering with our clients to ensure seamless delivery of superb messaging. We’re not building cookie-cutter approaches to some of life’s biggest decisions.
About This Position
We are looking for someone with a go getter attitude to help with our digital marketing initiatives. This person should have experience in adwords and social media management. Please see below for what kinds of skills this person should have to carry out their day to day activities in this growing
position.
Professional Competencies
Please email you resume, qualification details, and compensation desired to jobs@thresholdagency.com
Linamar is a global, multi-billion dollar, systems manufacturer in the auto industry. They reached out to Carve to create a flagship video that communicated their core brand messages and capture the essence of this leading, precision automotive systems manufacturer. It’s safe to say that this automotive-focussed video fired on all cylinders. Watch it.
CREATIVE OPERATIONS MANAGER
About Threshold
Threshold Agency is among the top residential full-service marketing and interactive agencies in the country. We help our clients navigate the rapidly changing world of residential marketing and brand building by providing clear strategies that work, brands that resonate with their markets, and the expertise and experience to implement these strategies across all marketing channels.
At Threshold, we take pride in partnering with our clients to ensure seamless delivery of superb messaging. We’re not building cookie-cutter approaches to some of life’s biggest decisions.
About This Job
You are a multi-tasking, organizing king or queen with a strong attention to detail. You’re the type of person who has to stay organized to survive. You have checklists for checklists. You understand all aspects of the creative, design, digital and printing process. You never present a problem, rather find a solution. You get things done and always strive to improve current processes and systems.
You have experience in an agency setting, a print shop or for an in-house creative/marketing team.
On a daily basis, this position will manage and prioritize the workflow of our designers; ensuring deadlines are met and clients are happy. Under the direction of our account team, you may also work directly with our clients to provide printing/project estimates, collecting assets, communicating deadlines and managing client expectations.
Threshold offers a flexible work environment with competitive pay commensurate with experience. We provide and pay for your health benefits, love happy hours, and having fun while working to finish deliverables. Mimosas are not foreign to our team meetings.
You already live in or want to live in the creative capital of Texas – Austin.
Core Duties/Responsibilities
Production/Traffic
• Serve as a liaison between the account management team and our digital and design teams
• Prioritize our designer’s workflow (everything from print ads to digital ads to large format signs) and ensure all assets are received to complete a project
• “Own” and manage our project management system on a daily basis
• Receive project requests from our account management team or directly from clients; own the project from the concept to completion
• Proof and edit all deliverables prior to sending to client
• Ensure all team members prescribe to file management organization and maintain image resource files
• Provide recommendations and develop tools to improve internal and external (client-facing) processes and systems with regards to receiving new projects, processing and proofing of deliverables
• Ensure all team members prescribe to file management organization and maintain image resource files
• Potential to assist in sending files to print and serve as point of contact for our printers and other vendors; ensure client deadlines and expectations are met
Collaboration
Works enthusiastically, respectfully and collaboratively with other project team members, has a clear understanding of how a project team operates, their responsibilities throughout a project and what is expected in critiques and team meetings.
Project Execution
• Consults with supervisor or project’s creative lead to evaluate individual project needs and proactively raise issues that may impact quality or timing of deliverables and offer solutions.
• Actively participates in team meetings to discuss assignment parameters
• Ensures that internal deadlines, timetables and approval procedures are adhered to for assigned project phases
• Manages and prioritizes work effectively, and proactively escalates conflicts with workloads
Required Skills/Knowledge/Experience
• Excellent eye for detail, well organized, good-natured, dedicated, flexible and passionate, you bring a deep understanding of what it takes to successfully market and lease apartments with a focus on digital tactics to do so. A Bachelor’s degree is preferred, but not required.
• Strong organizational skills
• 2-3 years experience in the multifamily, student housing or senior living industries preferred
• Excellent communication skills
• Experience with project management systems (we use Wrike)
• Ability to work independently with limited supervision on projects
• Understanding of digital (pay-per-click, retargeting, SEO) and social media strategies preferred
• Experience in WordPress a plus
• Has managed multiple assignments at the same time (including organizing and prioritizing workload and working efficiently under pressure in a deadline-driven environment)
• Basic understanding of graphic design and printing environments preferred
• Excellent interpersonal skills, a positive attitude, a sense of humor and the ability to thrive in a collaborative agency environment
Sound like a good fit? Please send your cover letter, resume and salary requirements to jobs@thresholdagency.com
Carve partnered with Quantum Valley Investments’ Cognitive Systems to begin a 2-year process of developing a strategic branding campaign to unveil their new technology that will forever change the way we use wireless signals.
Cognitive has created a platform which is able to see and process invisible radio frequencies (i.e. the wireless network spectrum). Further to this, the platform can provide businesses and consumers to use these signals to improve their environments and lives.
The platform consists of the main device – amera™ (which includes the R10 supercomputer chip), fyrefly™, myst™ and amerapps™. The platform has immediate capabilities to change home security as we know it today, provide spectrum analysis for large corporations, handle device identification, manage network security and much more.
Carve’s team developed an integrated campaign that consisted of:
When Cognitive came out of stealth mode, the results for the campaign were outstanding. The brand was being written about in key media outlets including Wall Street Journal, Forbes, Fortune, New York Times, Techcrunch, Reuters, Globe & Mail, and PCMag. The buzz of this new platform was felt on social media, resulting in strong sharing, retweeting and liking.