by threshold | Nov 2, 2021 | Digital Marketing, Marketing, Tech/Web, Thought Leadership
Written by Michael Smart, Digital Strategist
The world of digital apartment marketing is a constantly evolving, confusing, and sometimes even chaotic one. Staple advertising platforms like Google and Facebook are changing their UI or adding new features on an almost monthly basis. New extensions, targeting capabilities (or limitations, thanks to updates like those introduced by iOS 14) are constantly changing, making it difficult to know what’s resulting in leads and what isn’t.
But outside of diving into the individual platforms and looking at the performance from a siloed point-of-view, how do you know if all of these efforts are working? What does your combined Cost Per Acquisition look like across all platforms on a month-over-month basis? How does your performance compare to this month last year, when the scramble to find housing began to slow down? More importantly, how can you prove to stakeholders or property managers that their marketing dollars are being spent wisely?
This is where developing a digital marketing performance report comes into play. A digital marketing performance report can come in the form of a dashboard or recurring static report that marketing strategists, managers, and property owners alike can use to quickly analyze campaign performance, spot trends, and optimize where needed.
First, sit down with relevant stakeholders and discuss what information and metrics are most valuable to you and your team. While this should ultimately result in multiple dashboards updating in real time and automated reports that are relevant for different teams, we suggest starting small and defining what metrics have the biggest impact determining performance and ultimately, attracting new tenants to your property.
Here are a few basic cross-platform metrics that should be included in your performance report:
- Impressions
- Conversions
- Conversion Type (Applications, Calls, Contact Forms, etc)
- CTR (Click-Through-Rate)
- CPA (Cost Per Acquisition)
The fun doesn’t end there though. It’s important to add as much context to these metrics as possible. For example, if your Search campaign has a 15% CTR, what does that actually mean? How does that compare to the same month last year? How does it compare to last month? How does it compare to benchmark in the same “subvertical” (i.e. Student Housing, Conventional, etc.)?
While all of these questions can be answered in the form of pretty looking graphs and charts, the most important thing is to identify any outliers that need immediate attention. Set up some conditional formatting that highlights your campaigns that are performing in the bottom 15th percentile. Identify campaigns that have 0 conversions over a certain period of time, or after spending a certain percentage of budget.
If you can add as much context as possible to a campaign’s performance and back it up with as many data points as you can that make sense, this will allow for your digital apartment marketing team to quickly decipher what’s going on and where optimizations can be made. The more context you add, the quicker and more accurate the analysis. The quicker and more accurate the analysis, the more optimized your ROMI (Return On Marketing Investment) is and the quicker your property becomes leased up by happy tenants (hopefully). Who knew data could be so much fun!
by threshold | Oct 26, 2021 | Digital Marketing, General, Marketing, Tech/Web
The housing market can be a difficult place for Class C and D properties. With older construction, less flashy amenities, and less affluent neighborhoods with fewer public services and attractions, Class C and D properties can struggle to appeal to prospective renters. And with plenty of new developments filling out the ranks of A- and B-Class properties, the competition can seem especially stiff.
But the truth is, there’s a market for C- and D-Class communities; the challenge simply lies in figuring out how to tap into it. From our years of experience in apartment marketing across a variety of property classes, we’ve never met a community we couldn’t connect with the right audience, even amid waves of new starts offering additional competition. If you have a C- or D-Class property you’re struggling to market effectively, here are our top four tips toward better apartment marketing results.
Understand Your Audience
If you’re asking yourself why anyone would choose to live at a C- or D-Class property when there are so many A- and B-Class communities out there, you may be overlooking entire sections of the American renter audience. Understanding who your audience is and what motivates them is the first step to a successful real estate marketing strategy.
Start by letting go of your assumptions. Although you may be starting with some good ideas, it’s also important to overcome any potential bias you may have about your audience, especially if you’ve never lived in a C- or D-Class apartment community yourself and therefore lack this insider perspective.
Instead of operating on your own assumptions, it’s time to do some research. First and foremost, get out there and ask actual people what motivates them when choosing where to live. Conducting quick surveys on the street in the neighborhood surrounding your community is an excellent place to start. If you have trouble finding participants, offering to enter people into a drawing for a prize can help overcome this hurdle. You can also send surveys online, gathering responses through services like Survey Monkey or Qualtrics.
In addition to this on-the-ground research, research the demographic and sociographic information of your neighborhood. You might be surprised how much information you can find for free online. One tool we often use is the ESRI Tapestry Segmentation profiles, which provides demographic and sociographic info for over 60 different audience segments in the US. ESRI also has an in-browser Know Your Neighborhood app which allows you to look up audience segmentation info by zip code (scroll down and click “Explore Your Zip Code”).
Don’t Be Afraid of the Word “Affordable”
Now that you’ve ditched your biases in favor of a data-driven approach, it’s time to overcome another common instinct we tend to see among apartment marketers, owners, and property managers. If you’re afraid of the word “affordable,” you’re far from alone. But avoiding this term doesn’t serve you or your audience.
The truth is, one of the primary reasons some residents are drawn to Class C and Class D communities is because they know they’ll get a better deal that suits their budget. For many, cutting-edge amenities and brand new interiors are simply out of their price range, or they’d prefer to save the extra money they’d otherwise spend on these nice-to-haves and instead focus on the essentials. Don’t snub this audience by avoiding terms like “cheap” and “affordable” like they are dirty words. In nearly every market, keyword research shows that search terms including the words “cheap,” “affordable,” and “low cost” get plenty of search volume, revealing just how many are interested in precisely that. By including these words in your website and ad copy, you help this audience weed out the communities that don’t fit their needs and find a community that is perfect for them—namely, yours.
Just in case you still have some hesitation, consider this: There certainly are those for whom “cheap” and “affordable” carry negative connotations. Some prospects will indeed see those terms and use that as a reason to not click on your ad or your website. But this is actually a good thing. The more you qualify your audience by connecting with people who actually want what you offer, the less time, energy, and money you waste on prospects who are more likely to look elsewhere.
Show Your Online Reputation Some Love
Class C and D properties tend to be on the older side, which means you’ve had plenty of time to accumulate reviews—and we all know people are more likely to leave a review when angry than when they’re satisfied. Plus, older communities tend to face added maintenance challenges, which are common catalysts for negative online reviews, even if those challenges are resolved later. Not only that, but for Class C and D properties who are in neighborhoods that enjoy less financial stability and less access to public services tend to face higher instances of on-site vandalism, theft, and other crimes, which is also a common reason that some upset residents are inspired to take their concerns online.
These overlapping factors can all come together to spell disaster for your online reputation if you’re not careful. But there’s a lot you can do to turn your reputation around and show residents both current and future that you care. To see the tips we’ve compiled from our own Reputation Management experts, check out the posts below.
How To Make Online Property Reviews Work for You
How to Give a Boost to Your Business’ Online Reputation
Enhance Your Online Visibility
Do you have a modern website? Updated Google My Business page? Social media accounts? Active search ads? Just because your building may be older doesn’t mean your marketing tactics have to be. These days, nearly every housing search begins online, so enhancing your online visibility is one of the quickest ways to connect with your audience.
For starters, be sure to keep your Google My Business page up to date. Even if you don’t have a shiny new website with great UX, simply having an up-to-date GMB page with accurate contact information, leasing office hours, and property photos helps make you visible to the wide range of prospects who begin their apartment search on Google.
If you don’t have that shiny new website with great UX we mentioned, it might be time for an update. It doesn’t have to be anything fancy, but an outdated website with broken links and missing information is easy for prospects to spot and likely to disqualify you early on in a prospect’s buyer journey. If building a new website from scratch isn’t in the cards, consider at least creating a single landing page with all your most important information and links to apply online. A single landing page can be cheaper, quicker, and sometimes just as effective as a multi-page website.
Finally, get in front of your audience with strategic ad campaigns. For example, YouTube ads are a great awareness tactic, especially for Gen Z and Millennial prospects. And you don’t have to have stunning photography or videography assets to make them work for you—stock photography and videography, paired with upbeat music and a compelling message can be all you need to make a difference. Geofencing may also be a useful tactic to reach more renters who may already be living or working in your neighborhood and looking for a place to live. And Google Search Ads are a must for driving site traffic and conversions among prospects who are actively searching for housing.
by threshold | Aug 24, 2021 | Design, Digital Marketing, Marketing, Tech/Web
Digital apartment marketing experts will often say that it’s important to update your website frequently, but have you ever wondered why? We are often recommending periodic website updates to our clients, but not always for the same reason. The truth is, there are many different reasons why updating your website frequently pays off for your digital apartment marketing goals. Here’s how updating your website can boost your SEO, improve your user experience (UX), increase your online conversions, and more.
Google Will Reward You With Higher Search Rankings
Google takes a lot into account when determining where your site ranks in search results and how current your site is plays a key role in their search algorithm. Think about it: Google wants to deliver users relevant and accurate info when they search so that they keep using Google. Having updated your site recently signals that your website more likely to be up-to-date with accurate info, modern web design, and other factors that contribute to a positive user experience.
Web Standards Are Constantly Changing
If your website hasn’t been updated in several years, there’s a good chance some of the web standards you’re following have gone defunct, fallen out of vogue, or even become illegal. For example, Flash used to be the main way to display multimedia content, but now fewer operating systems are supporting it because there are better ways to accomplish what Flash was once used for. Web security guidelines and requirements are also constantly being updated.
Additionally, state, federal, and international regulations can also dictate what you must and must not have on your website. For example, nearly every website now has a pop-up of some kind prompting users to accept the use of cookies in order to use their site.
Helps You Keep Up With Apartment Marketing Trends
You may be keeping up to date with apartment marketing trends in your industry, but does your website reflect that? Planning regular website updates puts you on a schedule to audit your website for off-trend features, messaging, and design elements that can make your community seem older and less desirable. For example, it may be time to update your amenities list to reflect how people are referring to their amenities these days (e.g. dog park vs. bark park, sparkling pool vs. resort-style pool, etc.). Additionally, take a look at the functionality your competitors are including on their site: Do they have a chatbot? An online tour scheduler? Virtual tours for every floor plan? Are you less competitive in your market if you don’t have these features?
On a related note, take a look at the information your competitors are including on their websites. The recent example of COVID-19 messaging, which is now common on apartment websites, shows how important it can be to make timely website updates in order to meet the new expectations of your audience and keep up with your competitors.
Leads to More Conversions
Keeping up with or even pushing ahead of the curve goes a long way to inspiring confidence from prospects and current residents alike. Your site doesn’t have to be flashy and cutting edge, necessarily, but just having accurate information, timely specials, no broken links, and messaging that speaks to trending housing needs can ensure your property makes it from a prospect’s awareness phase to their consideration phase. Plus, residents who see their apartment community working hard to maintain consistent website functionality and provide current information will be that much more likely to renew their lease and recommend your property to others.
Best Ways to Update Your Real Estate Website Regularly
So now that we’ve established why you would want to update your website regularly, what are the best ways to go about that? It all depends on what your primary goals are and what resources you have at your disposal.
Adding a blog to your website is one of the most common ways to incorporate regular website updates into your digital marketing strategy. This isn’t just so that you can share useful information with residents and prospects, it’s also a great way to boost your on-page SEO efforts. Not only does it allow you to update your site each time you post (signaling to Google that your site is current), but it also gives you added opportunities to incorporate SEO keywords without running the risk that Google interprets your efforts as keyword stuffing because your keyword density is too high on a given page (which can actually hurt your SEO).
But while a blog is great for SEO, it isn’t the only way to update your website regularly. Consider: what do your prospects need from your website? Were there features you didn’t initially include that you could add now, like a chat bot, tour scheduler, or virtual tours? Do you have current photos or video of all your amenities and community spaces? Do your prospects have a way to view current specials? Could you benefit from adding resident reviews on your website?
In addition to these considerations, we recommend that once a year or so, you review your keyword strategy. If you’re not sure how to create a keyword strategy, check out our post on How To Do Keyword Research For Your Real Estate Website. As search trends change, you may find that you’re missing out on a lot of potential traffic from keywords you hadn’t been targeting before.
Finally, every few years, we recommend that you do a more in-depth design update. Trends change and a website can begin to look out-of-date quickly. You don’t necessarily have to overhaul your entire website design, but a few tweaks here and there can help you keep up with the times.
by threshold | Aug 10, 2021 | Digital Marketing, General, Marketing, Tech/Web
If you read our Quick and Dirty SEO Tips for Apartment Marketing, then you know that 75% of people never scroll past the first page of search results. That means it’s incredibly important to rank on the first page of Google results if you want to earn any organic website traffic. But in our increasingly digital world, that fact probably doesn’t surprise you. These days, apartment marketers, owners, and managers all know that SEO is important, but not everyone knows where to start.
We’ve discussed SEO Tips before, but today we want to zero in on Keyword Research—how to do it and why it matters. Not only is Keyword Research an essential step when creating a real estate website, but keyword research can also help you create more effective search ads and understand your target audience better.
So if you’re not sure how to conduct keyword research (or whether you really need to), this is the post for you! Let’s start by exploring some of the reasons why keyword research is absolutely essential to your digital apartment marketing strategy (and how it can help other areas of your real estate marketing plan too).
Why Keyword Research is a Must
Most of the time, keyword research is discussed as the first step of your SEO strategy. After all, optimizing your rank in Google search results requires knowing the keywords your audience searches for so that you can use those keywords in on-page SEO efforts (such as incorporating those keywords into your website headers, meta descriptions, and page titles). Trying to improve your SEO without first performing keyword research could result in a lot of wasted time and effort without much payoff in the form of website traffic or conversions. That’s because you’re just guessing at what keywords people actually use when searching for housing like yours, and your best guess only goes so far. It’s much more effective to take a data-based approach.
But keyword research doesn’t just help SEO efforts. It also leads to more effective messaging, ad targeting, UX design, and so much more. That’s because it helps you understand your audience more effectively. Seeing what search terms are most popular when searching for apartments like yours can reveal what’s most important to your audience. It can show you what floor plans they prefer, which local hotspots they care about being close to, or how important it is to be pet-friendly. Knowing about your audience’s priorities helps you bridge the gap between your prospects and your property by enabling you to emphasize the features they are looking for.
One of the specific and direct ways in which this improved audience understanding can help you is when it comes to paid search ad strategy. Knowing how your audience searches empowers you to build more effective search ads that are relevant to your audience’s priorities and are a genuinely strong match based on their search query. That way your search ad headlines, descriptions, and snippets present a user with information that doesn’t appear out-of-place for their search query.
How To Identify The Best Keywords To Target
To identify the best keywords to target in your digital apartment marketing strategies like on-page SEO and paid search ads, you first need to access a keyword research tool. This is a tool that will help you see the search volume and competitiveness of different keyword variations, helping you find the most relevant and most advantageous keywords being used.
There are many keyword research tools available online, but today we’ll touch on just two of them: Google Keyword Planner and SEMRush. Google Keyword Planner has the distinct advantage of being free when you create a Google business account. SEMRush, on the other hand, is the most popular paid keyword research tool available today and offers some additional functionality. Both these tools allow you to type in a keyword (for example, “apartments in Toronto”) and output a list of related keywords alongside their search volumes and competitiveness. Both also allow you to search for keyword ideas based on a website URL (for example, the website of a competitor).
The main difference between Google Keyword Planner and SEMrush is that those who pay for SEMrush enjoy the option of getting a deeper dive into the keyword strategies of your competitors and where you can most easily beat them at their own game. SEMrush also offers more nuanced representations of the competitiveness of a certain keyword; rather than telling you whether the competition is low, medium, or high, it provides a numerical “competitive density” value as well as a “keyword difficulty” rating. This helps you see both how difficult it would be to rank for a given keyword as well as how many of your competitors are actually trying to rank for it, which is a sometimes subtle, but important distinction.
Regardless of what tool you choose, the basic strategy in selecting your target keywords is simple: find the relevant keywords with the highest search volume and the lowest keyword difficulty possible. This is the sweet spot where ranking for these keywords will actually help you earn added site traffic (because many people are searching for these terms) and there’s not so much competition for the keyword already that your efforts are unlikely to get you within the first page of Google results for those keywords.
Every keyword research journey starts with a query into your tool of choice, but where do you start exploring? Below, we discuss how to get started once you’ve selected your keyword research tool.
Start With Common Sense
When it comes to keyword research, your intuition is a great place to start. Think: if I were a potential resident for this apartment community and others like it, what would I search for? Start relatively broad, with terms like “apartments in Austin” or “Birmingham student apartments” and see what comes up. If your search is broad enough and common enough, a tool like SEMrush or Google Keyword Planner will then pull in an entire list of related keywords, allowing you to compare and contrast among the results. Remember, you’re after the variations with the best balance of high search volume and low difficulty or competitiveness, without straying beyond what’s relevant to your product.
As you see additional variations, you can repeat the process by using one of these variations as your new query to generate a new list of keywords that are related to that keyword. For example, say you search “apartments in Austin” and “2-bedroom apartments in Austin” comes up in the related keywords. You might then search “2-bedroom apartments in Austin” and see more options like “2-bedroom apartments in East Austin,” “2-bedroom apartments in downtown Austin,” etc. As you explore, be sure to keep track of the metrics of the promising keywords you find so that you can make a list of relevant keywords you want to target, organized by priority. Both Google Keyword Planner and SEMrush have useful “save” or “add to plan” options that can help you collect your list without having to write it all down manually.
See What Competitors Are Doing
Don’t forget that keyword research tools like Google Keyword Planner and SEMrush allow you to explore keywords that a specific URL is ranking for! You can use this to check in on your competitors and see what they’re up to. This not only helps you see what you’re up against, but it can also be a useful shortcut to identifying keywords that may be relevant to your product too. Type in some of your competitors’ websites to see where their traffic is coming from and identify areas where you might be able to rank for the same keywords (SEMrush is a great tool for this, but Google Keyword Planner works decently as well).
However, keep in mind that you are not your competitor, so the keywords that drive traffic and conversions for them may not always work for you. For example, if you are a C-Class property and there’s an A-Class property nearby ranking for keywords that include the word “luxury,” that may not apply to your property. Even if you manage to drive traffic by incorporating “luxury”-related keywords, you’re unlikely to see conversions from users who arrive at your site after looking specifically for a luxury apartment. Once they arrive, they’ll realize your property isn’t what they were looking for and usually bounce quickly, which can actually hurt your SEO rankings in the long run.
How To Apply Your Findings
Now that you’ve completed your keyword research, how do you apply your findings to start ranking in Google, launch great search ads, and connect with your audience? There are lots of ways you can apply your new knowledge to your digital real estate marketing strategy! See our post below to keep exploring.
Quick and Dirty SEO Tips for Apartment Marketing in 2021
by threshold | Jul 20, 2021 | Digital Marketing, Marketing, Tech/Web, Thought Leadership
Identifying key audiences is critical to any marketing campaign, and that is even more important when you are attempting to drive foot traffic and the right audience to your website. That’s why real estate marketers are constantly innovating around digital targeting tactics in an attempt to maximize your reach without wasting ad spend on unqualified leads and impressions. Addressable marketing is one of the most cutting edge advancements in audience targeting because it allows apartment marketers to target their audience on a household-by-household basis, achieving a granularity that was previously unheard of in location-based marketing.
If you’re new to addressable marketing and unsure if it’s right for your real estate asset, this post can help you understand what addressable marketing is, how it works, and how it can add to your real estate marketing plan.
What is Addressable Marketing?
Addressable marketing campaigns allow ads and other media to be served to individual households across a number of personal devices—Connected TVs, smartphones, personal computers, etc. These ads can target prospects based on household location, age, income level, home equity information, number of household members, and a variety of interests, resulting in highly qualified online and offline traffic from prospects who are more likely to convert.
Because it targets your audience household-by-household, this tactic shares many of the benefits of a direct mailer while also saving on design and printing costs and allowing you the flexibility to target your audience with data aggregation tools rather than requiring you to have a list of addresses ready at hand. Think of it like the direct mailer for the digital age.
How Does Addressable Marketing Work?
It used to be that location-based targeting was relatively limited in terms of the specificity it could achieve, but nowadays, it is possible to use GPS data combined with IP information and plat line data to specifically target on a household-by-household level. This image from Simpli.Fi, one of Threshold’s vendor partners, shows the evolution of available technology.
When creating an addressable marketing campaign, you start by defining the audience you’re hoping to reach across factors like household location, interests, and other demographic information such as age, income level, etc. Then, through data aggregation tools, micro-geofences are drawn around each physical address that meets those data requirements. Next, a conversion zone is drawn around a specific location where you want to measure foot traffic (e.g. your leasing office).
When a prospect enters your micro-geofenced locations (e.g. physical home address), they will be targeted with your ads on their mobile and desktop devices for a set amount of time (30 days is typical). When the customer enters the conversion zone (e.g. leasing office) with their mobile device after being served your ad, the conversion zone recognizes the prospect and attributes their visit as an offline conversion. OR, if a prospect converts online by filling out a contact form, that action is measured as an online conversion.
Who Should Be Using Addressable Marketing Campaigns?
Addressable Marketing tactics can be useful for any real estate vertical, whether it be student housing, multi-family, senior living, or commercial. But in general, the more time your audience spends at home (or at the geofenced location), the more opportunity you have to engage them with Addressable Marketing campaigns. This makes it a great option for multi-family communities with a target audience that includes work-from-home professionals. It also makes addressable marketing a particularly lucrative choice for senior living brands.
In fact, since the COVID-19 pandemic changed how we work, live, and relax, the emergence of addressable marketing as the next frontier of digital real estate marketing has only been bolstered. Targeting users while they are at home has become especially important during a time when going out is no longer the norm. In fact, with fewer prospects visiting leasing offices, addressable marketing is one way to off-set the reduced in-person marketing opportunities.
Simpli.Fi, a leading provider of addressable marketing services, put it this way:
As the COVID-19 outbreak continues and social distancing becomes the new normal, people are spending more and more of their time at home. It is essential for businesses to be able to effectively reach consumers in their homes in order to increase online sales.
Furthermore, because addressable marketing is emerging as the direct mailer for the digital age, it is regarded as a particularly excellent choice when marking housing to seniors. Because addressable marketing campaigns use data aggregation tools and fine-tuned targeting factors like age, home equity, and interests, they are able to hone in on senior prospects who may be ready to move, like empty nesters looking to downsize, for example. For more advertising tactics for senior living, check out our post on the Top Digital Marketing Strategies for Senior Housing.
Ready to see addressable marketing in action? You can see how an addressable marketing campaign contributed to 165 online conversions for one senior living property by checking out this Senior Living Case Study. And when you’re ready to try it for yourself, you can always reach out for a free consultation on our contact page.
by threshold | Jul 9, 2021 | Digital Marketing, Marketing, Tech/Web, Thought Leadership
Written by Alfred Perez, Digital Success Manager
In 2010, 1.8 billion people had access to high-speed internet. Six years later it was 3 billion. Now, experts are forecasting that the entire world—and its roughly 8 billion people—will have high-speed internet access as early as 2022. With all that connectivity, much of our lives take place fully online already. These realities paved the way for new approaches to work when the COVID-19 pandemic hit: many businesses have shifted their attention to working remotely and/or a hybrid approach.
According to Review 42, before the coronavirus hit, 4.7 million people were already working remotely. Once the pandemic hit, 88% of the organizations, worldwide, made it mandatory or encouraged their employees to work-from-home. One benefit to employers and employees of this approach is that the rise in the availability to work-from-home offers the employees the option of living in cheaper, outskirt cities rather than being tethered near the office to avoid commutes.
WFH, The New Normal
The longer this pandemic forces people to work remotely, the more businesses are looking to expand their remote offerings and policies for current and future employees.
- In April 2020, a Gallup survey revealed that 60% respondents said that they’d prefer to work remotely as much as possible once coronavirus is under control.
- In August 2020, a report by CNN polled about 800 employers. 83% of respondents said they would have more flexible remote work policies after the pandemic.
- In September of 2020, Reuters surveyed about 1,200 Chief Information Officers (CIOs) in which they said they expect 34.4% of their employees to be permanently remote for 2021.
How Apartment Communities Can Adapt to This Shift
To stay competitive, owners and managers should consider providing amenities and services to appeal to potential residents who work-from-home and tailor their marketing messaging with this focus.
There are 3 main focuses that owners, management, and apartment marketers can use to attract residents who work-from-home:
- Tools and resources like high-speed internet or fiber internet. 92% of residents would like to have high speed internet in their apartments. 76% were interested in having USB ports in the wall.
- Allow the potential resident to visualize living and working there. Apartment marketing constantly adapts to the current situation and right now, it’s work-from-home. Examples include virtual staging tools to stage balconies or workspaces in vacant apartments, large windows for ample light, amenity spaces where residents can plug in and get to work, and rooftops and courtyards for a fresh video call backdrop. There has also been a correlation between work-from-home residents and being a pet owner so try incorporating apartment ads and messaging on your website related to that as well.
- Don’t forget about your current residents when you’re out looking for new ones. Current residents are more likely to renew and they are the best source for referrals. People crave human interaction and work-from-home residents are no exception. Adapting the community spaces to be more work-from-home friendly and hosting community events will help retain work-from-home residents.
Remote Work Is Not Going Anywhere
The pandemic threw a screwball in just about every business, but one thing is for sure, we learned how to adapt because of the rise in technology advancements. By allowing employees to work-from-home, businesses have lower overhead costs and studies show that employees are also more productive. We’re more connected than ever and businesses can still operate remotely in full effect. When the pandemic has gone away, we know working remotely will stay. That means the adaptations you make to your apartment marketing strategy will be beneficial even after the pandemic wanes.
