by threshold | Aug 9, 2023 | Digital Marketing, Tech/Web, Thought Leadership
Anooj Francis
A robust online presence is crucial for businesses to succeed in today’s fast-paced digital world. As a trusted web development agency, we understand the importance of choosing the right hosting provider for your WordPress website. Among the many options available, WP Engine stands out as a game-changer. Here we will delve into the exceptional benefits of hosting your WordPress website with WP Engine and how it can elevate your online success.
unmatched performance.
When it comes to website performance, speed is paramount. WP Engine boasts an unparalleled infrastructure, utilizing cutting-edge technology to optimize page loading times. Their servers are purpose-built for WordPress, ensuring lightning-fast loading speeds for your website. This translates into better user experiences, higher search engine rankings, and increased customer engagement.
enhanced security measures.
Security is a top concern for any website owner, and WP Engine takes this responsibility seriously. With robust security features and proactive monitoring, they provide a fortress-like environment for your website. WP Engine automatically updates WordPress and its plugins, guards against malware, and conducts regular backups, ensuring your data is always safe and secure.
hassle-free WordPress updates.
Keeping your WordPress core and plugins up-to-date is vital for maintaining a secure website. WP Engine handles all updates for you, saving you time and effort. They thoroughly test updates before implementing them, minimizing the risk of compatibility issues and potential website downtime.
scalability for growth.
As your business expands, so will your website’s needs. WP Engine offers seamless scalability, effortlessly accommodating increased traffic and resource demands. Whether it’s a surge in visitors or the addition of new features, WP Engine ensures your website performs optimally, no matter the scale.
top-notch customer support.
Nothing is more frustrating than encountering technical issues with your website and waiting endlessly for support. WP Engine sets itself apart with its exceptional customer support team, which is available 24/7. Their WordPress experts are ready to assist you at any time, swiftly resolving your concerns, so you can focus on what matters most – your business.
global reach with CDN integration.
WP Engine leverages Cloudflare’s powerful CDN, ensuring your website’s content is distributed across a vast network of servers worldwide. This results in faster page load times and improved user experiences for visitors from around the globe while reducing requests to the WP Engine origin server.
staging environment for testing.
WP Engine provides a staging environment, allowing you to test changes and updates to your website before making them live. This invaluable feature ensures that any modifications are thoroughly reviewed and optimized, reducing the risk of potential errors impacting your live site.
managed backups for peace of mind.
Accidents happen, but you can rest easy with WP Engine’s managed backups. They automatically create backups of your website, allowing you to restore it to a previous state with just a few clicks. This feature is a lifeline in case of data loss, ensuring your valuable content remains intact.
to conclude.
Partnering with WP Engine for hosting your WordPress website can be a game-changing decision for your online business. The unmatched performance, enhanced security measures, seamless scalability, and exceptional customer support ensure that your website operates at its full potential.
We highly recommend WP Engine at Threshold for its reliability, advanced features, and commitment to empowering businesses. Please get in touch with us if you wish to explore the possibilities with WP Engine or discuss any other aspect of your website. We are here to help you maximize online success and take your business to new heights.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
by threshold | Jul 24, 2023 | Creative, Digital Marketing, Marketing
Ava Page
Recall the most impactful advertisement you’ve ever seen. Now, think about what made it so special.
Was it humor? Inspiration? A powerful call-to-action that you felt in your bones?
Lucky for you, our marketing experts are able to come up with ad copy that offers that same kind of recall every. single. time.
We’ll reveal some secrets to help you create ad copy that grabs attention, sparks curiosity, and generates those oh-so-satisfying clicks.
So, settle in, get comfortable, and let’s sprinkle some magic onto your ad campaigns!
be bold.
When it comes to ad copy, brevity is the name of the game.
You’ve got a limited number of characters to capture your audience’s interest, so make every word count. Craft a headline that pops and a compelling description that leaves them wanting more.
Embrace your brand’s unique personality and inject it into your copy. Go on, let your words shine!
speak to their desires.
To grab those clicks, you need to speak directly to your audience’s deepest desires. Put yourself in their shoes and understand what motivates them.
Are they seeking a solution to a problem? Looking for a touch of luxury? Wanting to unleash their inner adventurer?
Tailor your ad copy to resonate with their aspirations and show them how your product or service can make their dreams come true.
add a little humor.
Who said ad copy couldn’t be fun? A little humor can go a long way in capturing attention and creating a memorable impression.
Infuse your copy with clever wordplay, witty puns, or a playful tone. But remember, keep it authentic to your brand’s voice.
If humor aligns with your personality, let it shine and watch as your clicks skyrocket!
show them the benefits.
Don’t just list the features of your product or service—highlight the benefits. Help your audience envision how their lives will improve by clicking on your ad.
Will they save time, save money, or unlock a new level of productivity? Paint a vivid picture of the positive impact your offering will have on their lives.
After all, who can resist the allure of a brighter, better future?
craft a powerful call-to-action.
Your ad copy needs a clear call to action (CTA) that tells your audience exactly what you want them to do next.
Use action-oriented verbs like “Shop Now,” “Learn More,” or “Get Started.” Make your CTA compelling and urgent, enticing them to take immediate action.
Remember, a well-crafted CTA can be the final nudge your audience needs to click that button and discover what you have to offer.
test, and test again.
Creating high-performing ad copy is an ongoing process. Don’t be afraid to test different variations and see what resonates best with your audience.
Play around with headlines, descriptions, CTAs, and even visuals. Track your click-through rates, analyze the data, and make data-driven optimizations.
The more you experiment and fine-tune, the closer you’ll get to unlocking the ad copy magic that generates the highest possible clicks.
to conclude.
Crafting ad copy that generates clicks is equal parts art and science. By being bold, concise, and speaking to your audience’s desires, you’ll capture their attention and pique their curiosity.
Injecting humor and highlighting the benefits will create an irresistible allure, while a clear call to action will guide them towards that coveted click.
Remember, the journey to click-worthy ad copy is an ongoing one, so embrace the process, test, and optimize along the way.
before you go
If you’re looking to take your ad copy to the next level, our marketing team is here to help.
Our team of creative doers can sprinkle some magic into your campaigns, ensuring your ad copy generates the highest possible clicks each and every time.
Get in touch with one of our marketing experts today, and let’s get rocking.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Jun 24, 2023 | Creative, Digital Marketing, Marketing
Ava Page
In today’s market, if you don’t have a standout brand, you might as well be invisible – but never fear.
We’re diving into the essence of building an authentic brand that resonates with your audience, so that everyone who engages with your brand thinks, “Yep – I’ve gotta work with them“.
In a world dominated by fleeting trends and constant noise, authenticity is the key to standing out and forging lasting connections.
So, grab your favorite beverage, settle into a cozy spot, and let’s explore the wonderful journey of creating an authentic brand together.
embrace your identity.
Authenticity starts with self-discovery. Understanding who you are as a brand is fundamental to building an authentic identity.
Take a moment to reflect on your core values, mission, and unique qualities. Embrace what makes you special and weave it into the fabric of your brand.
By staying true to your essence, you’ll attract like-minded individuals who resonate with your purpose.
know your audience.
Building an authentic brand requires a deep understanding of your target audience. Take the time to listen and learn about their needs, desires, and pain points.
By developing empathy and connecting with your audience on a personal level, you’ll be better equipped to create meaningful experiences and solutions that genuinely resonate with them.
consistency is key.
Consistency breeds familiarity and trust. Ensure that your brand voice, visual identity, and messaging align across all touchpoints.
From your website to your social media platforms and customer interactions, strive for a cohesive brand experience.
This consistent approach will create a sense of reliability and authenticity, earning the trust of your audience over time.
keep it real.
Authentic brands are built on honesty and transparency. Be open about your values, processes, and even your shortcomings.
Authenticity thrives in an environment of trust, and being transparent about your brand’s journey creates a genuine connection with your audience.
When you make a mistake, acknowledge it, learn from it, and communicate your commitment to improvement.
engage and listen.
Authenticity goes hand in hand with active engagement. Encourage conversations with your audience through social media, blog comments, or even offline events.
Engaging with your customers and truly listening to their feedback shows that you value their opinions and are committed to serving their needs.
By actively involving your audience, you can refine your brand and create experiences that resonate deeply.
celebrate your community.
An authentic brand understands that success is a collaborative effort. Celebrate and shine a spotlight on your community of customers, fans, and advocates.
Share their stories, testimonials, and experiences to create a sense of belonging and foster genuine connections.
By placing your community at the heart of your brand, you create a bond that extends beyond transactional relationships.
to conclude.
Building an authentic brand is a journey that requires self-reflection, understanding your audience, and a commitment to transparency.
By embracing your true identity, consistently delivering on your promises, and actively engaging with your community, you can forge deep and meaningful connections that will differentiate your brand in today’s crowded marketplace.
Remember, authenticity is a superpower that can transform your brand into something extraordinary.
So, go forth, be authentic, and let your brand shine!
before you go.
At Threshold, we specialize in helping brands discover and unleash their own authentic voice. If you’re looking for some professional guidance on your brand’s journey, we’d be thrilled to assist you.
Get in touch with one of our marketing experts today to embark on an exciting adventure of creating an authentic brand that connects with your audience on a profound level. It’s kind of our thing.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
This makes her responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by Alex Pullen | May 28, 2023 | Digital Marketing, General, Marketing
Ava Page
In the ever-evolving landscape of digital marketing, success hinges on making data-driven decisions. Monitoring and measuring your marketing efforts through Key Performance Indicators (KPIs) is crucial to understanding the effectiveness of your strategies and optimizing your campaigns.
By keeping a close eye on the right metrics, you can gain valuable insights and take proactive steps to achieve your marketing goals.
conversion rate.
Your conversion rate is a fundamental KPI that measures the percentage of website visitors who take the desired action, such as making a purchase, filling out a form, or making a phone call.
By tracking your conversion rate, you can gauge the effectiveness of your website’s design, user experience, and call-to-action elements, and marketing campaigns.
Analyzing your conversion points on your website and keeping track of where users fall off of your website can help you make data-driven decisions that can help you improve your website’s performance, increase sales, and ultimately enhance your overall marketing efforts.
return on investment (ROI).
ROI is a crucial KPI that assesses the profitability of your marketing campaigns. It measures the amount of revenue generated compared to the amount spent on marketing efforts. Tracking ROI allows you to determine which marketing channels and strategies are delivering the highest returns, enabling you to allocate your budget effectively.
Optimizing your marketing activities based on ROI allows you to maximize your profits and ensure long-term business success.
cost per acquisition (CPA).
Cost Per Acquisition (CPA) is a metric that calculates the average amount of money you spend to acquire a new customer. By tracking CPA, you can determine the efficiency of your marketing campaigns and evaluate the ROI for each customer acquired.
Monitoring this KPI allows you to identify areas where you can reduce costs, optimize your marketing channels, and increase profitability.
website traffic.
Monitoring your website traffic is vital to understanding the effectiveness of your marketing efforts and the popularity of your brand. Analyzing the number of visitors, their demographics, and their behavior on your website can provide valuable insights into the effectiveness of your marketing campaigns.
By leveraging this data, you can make data-driven decisions to optimize your content, enhance user experience, and attract more qualified traffic.
social media engagement.
With the growing influence of social media, tracking social media engagement metrics is crucial to assess your brand’s online presence and customer interaction. Metrics such as likes, shares, comments, and followers can help you measure the effectiveness of your social media strategies.
By analyzing engagement metrics, you can identify the type of content that resonates with your audience, refine your social media campaigns, and build stronger connections with your target market.
email marketing performance.
Email marketing remains a powerful tool for driving conversions and nurturing customer relationships. Tracking metrics like open rates, click-through rates (CTRs), and conversion rates for your email campaigns can provide insights into the effectiveness of your messaging and email strategy.
Using this data, you have the ability to enhance the performance of your email campaigns, improve customer engagement, and boost your overall marketing results.
to conclude.
By consistently tracking and analyzing these essential marketing KPIs, you can gain valuable insights into the effectiveness of your marketing strategies and make data-driven decisions to optimize your campaigns.
Understanding conversion rates, CPA, ROI, website traffic, social media engagement, and email marketing performance allows you to fine-tune your marketing efforts and drive meaningful results.
Remember, monitoring and adapting your KPIs based on changing trends and customer behavior is crucial for staying ahead in the competitive digital landscape. Start tracking these KPIs today to elevate your marketing game and achieve long-term success.
before you go.
Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results and building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.
For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the content marketing specialist at Threshold and is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing. When she’s not busy creating content, you can usually find her in a coffee shop, picking out new plants, island-hopping, or spending time with her fur babies.
by threshold | May 15, 2023 | Design, Digital Marketing, Thought Leadership
Mai Mongelous
Why you should be focusing on Gen Z
As the largest generation in the United States, Gen Z comprises individuals born between 1997 and 2012.
This generation has grown up with technology and the internet always readily available, making them highly tech-savvy and deeply connected to social media. With an estimated purchasing power of over $143 billion in the US alone, Gen Z is a highly influential market segment that cannot be ignored by real estate businesses.
As such, it’s crucial for real estate businesses targeting Gen Z to consider the importance of an adaptable logo that resonates with this audience.
What is an adaptable logo?
An adaptable logo is a visual representation of a brand that can be easily adjusted to work across different mediums, formats, and applications without losing its core identity or essence. It is designed to maintain a consistent look and feel across various marketing materials such as print, digital and social media. An adaptable logo can be resized, repositioned, or modified to suit different contexts, but it retains the same essential design elements that make it instantly recognizable as the brand’s logo. The goal of an adaptable logo is to ensure that the brand’s messaging is cohesive and memorable across all channels, while also allowing for flexibility and versatility in different marketing contexts.
Why you should be creating adaptable logos
Real estate businesses targeting Gen Z need to consider the importance of an adaptable logo for several reasons.
Easily sharable
An adaptable logo is shareable. In today’s digital age, social media platforms are a crucial part of any marketing strategy, and Gen Z is known for their love of sharing content. An adaptable logo that looks great on various platforms can help attract attention and increase shares, ultimately driving engagement and awareness.
Branding
Cohesive branding is key. Gen Z is highly skeptical of businesses that lack authenticity or appear to be inauthentic. An adaptable logo that maintains the same look and feel across all marketing materials can help establish a consistent and authentic brand image that resonates. Since this generation values authenticity and creativity, a logo that reflects those values will be more likely to capture their attention and earn their trust in the long run.
Integration
Seamless integration matters. As a tech-savvy generation, Gen Z expects businesses to have a strong online presence.
An adaptable logo that can be easily integrated into a website, a phone app, social media profiles, and other digital marketing channels ensures that the brand’s messaging is consistent across all channels, making it easier for them to recognize and engage with the brand.
Trust and awareness
A recognizable logo builds trust. For Gen Z, trust is a key factor in making purchase decisions. A recognizable logo that appears across different mediums and formats helps build brand awareness and establishes that trust, leading to increased customer loyalty and retention.
Forward-thinking
“Future-proofing” is essential. As a forward-thinking generation, Gen Z expects businesses to be proactive in adapting to new technologies and mediums.
An adaptable logo that can easily be updated to remain relevant in the ever-changing marketing landscape demonstrates a business’s commitment to innovation and staying ahead of the curve. Since they tend to stay on top of trends, Gen Z is quick to spot dated marketing and graphics.
To conclude
An adaptable logo is very crucial for real estate businesses targeting Gen Z. By having a logo that is versatile, consistent, recognizable, and “future-proof”, real estate businesses can attract and retain the loyalty of Gen Z customers in a highly competitive market.
As a result, they can establish a strong and authentic brand image that resonates with this influential audience, leading to increased brand awareness, engagement, and customer loyalty.
Before you go
Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results and building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.
For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, or LinkedIn!
About the author
Mai is something of a superstar here at Threshold. Working exclusively as our Senior Designer, there is nothing she can’t create flawlessly for our clients, and our own TH brand. At the end of the day, our creative THeam would not be the same without her leading the way both in her ability to bring dreams to life, and her strategy behind it all.
When she’s not on the clock, Mai loves keeping her creative juices flowing by acting as a maker in her hobbies. From refinishing furniture to creating her own art, her mind is always fueling itself with brilliance and taste. She only wishes she had more time in her days to continue doing more of what she loves.
