Deciding Between Templated And Custom Websites

Deciding Between Templated And Custom Websites

 Ava Page

In today’s digital age, it’s not enough to rely on a pretty website. In order to truly grow your online presence and generate leads that drive real results, you need a website that reaches your prospects wherever they are.

Luckily, we’re experts in this arena. From our creative team to our developers and digital marketing experts, you’ll never be left disappointed with a Threshold website at your service.

As if that’s not enough, we’re practiced and well-versed in the real estate marketing industry, so we’re confident in our abilities to secure leads to your properties. Unlike most, our team delivers websites that aren’t just pretty, they’re optimized specifically for your needs to drive leads and secure leases.

Now that we’ve given you our schpiel on why Threshold can (and should) be your choice for website design and development, here’s how we highlight the differences between our fully custom websites and our template websites. That way, there will be no questions left when deciding on your next project with us – we can get right into it!

Template Sites

Template websites from Threshold provide a sense of structure for those who don’t wish to have the responsibility, or dedicate the time necessary, for designing a website completely from scratch.

Don’t let the word “template” get you thinking that you’ll receive the same cookie-cutter website as hundreds of other hosts. In fact, it’s the opposite. You’ll still get all of the same creative personalization in terms of your brand fonts, logos, colors, photos, copy, images, and more.

The main difference is, instead of having to build a website from nothing, you’ll be able to choose a templated design that matches your vision, and our creative team will get to work to ensure it is 100% your own.

Our website developers will also remain diligent in creating a user-friendly experience for all current and prospective clients, so you know you’re only putting out the best of the best in real estate websites, and more.

Overall, here are the key highlights of what a custom website from Threshold will bring:

  • Lower Cost
  • Shorter Timeline
  • User-Friendly Experience
  • Branded User Interface
  • Personalized Copywriting
  • Custom Sites

The best part about choosing a fully custom website for your brand is that it allows our creative team a full range of options to create a truly personalized, one-of-a-kind website experience to showcase your talents to potential clients.

You’ll also receive a customized user interface, crafted directly from your own vision, and a made-to-order user experience tailored specifically for your audience.

From your own brand guidelines to SEO copywriting, you have all the creative freedom one could desire to build a truly unique website for your brand.

When you choose a Threshold custom website, you’ll receive our premium SEO services included for free. This means, you’ll have the advantage over competitors when it comes to search engine rankings, and you’ll see a higher organic traffic rate resulting in leads.

You don’t have to take our word for it, though. Take a look at some of our verified results from past projects and see all that we can do for you.

Overall, here are the key highlights of what a custom website from Threshold will bring:

  • Custom User Experience
  • Custom User Interface Design
  • User-Friendly Experience
  • Custom Site Map
  • Custom Digital Tracking
  • SEO Copywriting
  • Site Hosting
  • Free SEO Services

See for yourself

We pride ourselves on being trustworthy advocates for our clients. We’ve been designing custom and template websites for a while now, and you can schedule your own demo on our websites page after you’ve checked out our portfolio.

If you see something you like, we’re always available to answer any questions or inquiries you may have about our work and what we can get started for you and your business.

Before you go

Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results and building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.

For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!

Understanding and Ensuring Cyber Security

Understanding and Ensuring Cyber Security

Alex Pullen

What is Cyber Security?

As more companies rely on computers, the internet, and cloud-based technology for everyday business services, more and more threats to these systems emerge. Cyber security is the body of policies, processes, and technologies designed to protect networks, devices, programs, and your data from attack, damage, or unauthorized access.

Why is Cyber Security Important?

Security may not seem that important at first glance, but depending on the industry you are in, it may have major consequences if your network or systems are breached. Generally, the government, military, corporate, financial, and medical organizations hold data that malicious actors would like for themselves, or to sell to others on the “dark web.” In the last year though, traditional targets are expanded upon as society is now being affected by mass misinformation campaigns, ransomware attacks, and botnets.

Information bad actors look for can include:

  • Embarrassing information that could damage the company’s reputation
  • Digital services you and your company use
  • Emails, passwords, account names, phone numbers
  • Donor information, client lists, board information
  • Financial corporate data
  • Proprietary information
  • Access to your hardware to do criminal activities or to mine bitcoin on your systems
  • Personally Identifiable Information (PII)
  • Credit cards, bank account info, addresses – fraud and identity theft
  • Medical records, SSN, insurance information, etc.

What is Ransomware?

A malicious actor may not be satisfied with just entering, and stealing information from your company’s network or your private network. Ransomware is encryption software a malicious hacker uses to encrypt your files, and they keep the decryption key. Once all of the files on your computer are locked, you are notified that you must pay a fee usually in bitcoin, to have your hard drive unlocked/decrypted. Ransoms in 2020 were measured in the $10s of millions of dollars as institutions were brought to their knees by these state-sponsored bad actors. Ransomware is increasingly being used across all sectors including the medical sector.

Learn more about how to prevent ransomware.

What Can I Do?

If you are looking for some tips to get you started check out the notes below.

Proper Hardware & Network Configuration:

Before we can secure a system, we need to know the components of that system. The foundation of network security is knowing and maintaining an inventory of all the hardware that is on your network. This includes the endpoints (desktop computers, laptops, mobile phones, sensors, cameras switches routers, databases) that are on your network.

Quick Network Security Tips:

  • Inventory everything in your network
  • Keep all operating systems up to date and all software and services up to date
  • Implement Network Access (NAC) controls to keep unauthorized devices off the network
  • Implement an Intrusion Detection System (IDS) to alert you of suspicious activity
  • Maintain an antivirus/malware scanner
  • Subscribe to newsletters for the services you use (they will let you know about vulnerabilities)

Password Management:

Password management is an essential part of developing a more advanced security posture. With current computer technology, a six-character password can be “brute forced” in a matter of minutes or seconds. Requiring passwords that are 12-16 characters long and that use special characters and upper and lower case can increases the time needed to crack these passwords to ~250 years.

So, requiring your customers, staff, and faculty to have strong passwords significantly hardens the attack surface malicious users have access to.

Strong Password Tips:

Try to think of a “passphrase” to make your password longer and easy to remember

  • Ex. Wat3rMakesmeh@ppy
  • Ex. MountainsoverR!vers
    Ex. Fun/<ySnowd@nce
  • Don’t like remembering long passwords? Use LastPass, the industry standard for password management. Check them out here:
  • Rotate your passwords every 90 days or annually, or if you suspect compromise.
  • Enable Multi-Factor Authentication (MFA)
  • Use the “have I been pwned” service to see if your email and password information was breached in the past:
  • If your information is on the site, be sure to update all associated information with those accounts or other accounts with the same passwords.


Tips for Securing Your Home Office

Just because you are working from home does not make your data safer. In 2020 there was a major spike in Phishing scams averaging 1,185 phishing attacks per month per organization. Malicious actors are capitalizing on the global pandemic crisis to get people to give up personal information online or click a link that downloads malware to your computer.

Due to the fact that people are working and studying from home and using new services, companies may have less control over the hardware that you use and it may not be maintained as consistently. This environment is ripe with opportunities for malicious actors to steal your personal information, identity, and possibly ransom your data or allocate your hardware to a botnet used for criminal activity or mining bitcoin.

Watch Out for Phishing Scams: Phishing is the fraudulent attempt to obtain sensitive information or data, such as usernames, passwords, and credit card details, by disguising oneself as a trustworthy entity in an email, text, or phone call. Never click on links or attachments in emails that look suspicious and especially if you don’t know the sender.

Remove Unnecessary and Risky Applications: If you don’t need an application or service it should be removed. Also remember that your favorite free game, a free font, or a free service may also set up your computer or phone as part of a botnet and be mining bitcoin for someone else.

Antivirus and Malware: Antivirus and Malware scanners are a great tool for discovering if known malware, adware or viruses are on your systems. The limitation is that they don’t always catch “new” exploits or viruses that are released.

Enable Your Firewall: A firewall is a list of rules that allow or deny traffic through your network. Enabling your firewall will allow it to reject network information that could be malicious or seems strange.

Updates and Software Patches: Updating your host machine’s operating system and keeping all software up to date and patched is an important part of your home office cyber security posture. Updates fix bugs and vulnerabilities and retire old code so that your machine can run more efficiently and securely.

Keep Your Network Secure: Maintaining a strong password on your home network and changing it annually is a good start. If you have lots of guests using the network, you could set up a separate network for guests so they wouldn’t have access to any tools like cameras that would be connected to your network. Your network’s name or SSID can also be hidden.

Regularly Schedule Backups: Backups are an essential part of a home office. Ensure you have on-site or cloud-based backups and that you’ve tested them.

Switch off voice-controlled smart devices at your home workstation and cover the webcam when you’re not using it: Personal Privacy in the digital age is a huge issue and now more so with people working remotely from home. Cameras and microphones in smart devices can be attacked and your data could be stolen. Ie. Pictures of the inside of your home office and audio recordings in your home.

Public WIFI? Use a VPN: All the traffic that goes through the router at your favorite coffee shop is available for others to see. Before you log into your bank account, remember that, and make sure you are using a secure HTTPS connection and ideally using a Virtual Private Network (VPN) to both encrypt the data you’re sending and hide your physical location.

Log off and secure devices when not using them: Even if you’re only walking away for a second log off from your machine so that it is not accessible during your absence. And, when you are done working log out and put all of your devices and hard drives in a secure location. This is imperative not only from the malicious actor’s standpoint, but also, accidents happen… Water or a pet could damage your computer or hard drive.

Updates and Security Implications

We all see those pop-ups on our mac or windows operating system or mobile device telling us it’s time to update the software or operating system.

It may seem convenient to do it later, but the reality, by leaving your device or service out of date, your personally-identifying data are vulnerable to being sold and/or ransomed.

The sooner you update the more secure your data will be and your device. You will have more peace of mind and better functionality as well.

Note – PCI Compliance: Businesses that process transactions or personally identifiable information online are required to update and patch systems within one month of critical release.

What Do Software Updates Do?

There are plenty of benefits to updating your software. These include filling holes in the infrastructure for security reasons, updating functionality, and removing bugs. Since there are so many users now, big companies like Microsoft and Apple get lots of data on user feedback and experience so in general the software is getting better, more user-friendly, and more secure.

How Do Updates Help Patch Security Flaws?

Just like any criminal, a hacker is looking for flaws in your security system. Bad actors can take advantage of the “gaps” in your security and do many things. They can download malware or back doors into your systems allowing complete access and stealing the information, possibly selling it, or lock you out of your own system and ransoming the information back to you.

The community of software engineers and beneficial hackers helps find these errors in security in different applications and are reported and “patched” in the next update. In some cases, there can be major flaws not seen upon initial release, that are discovered in the wild, and then multiple critical patches can be pushed out in one subsequent update. If you haven’t updated in a year, there could be multiple critical known vulnerabilities on your system.

It’s also important to note that some software is so old it is no longer supported or deprecated. A good example of this is Windows 7. Windows 7 is a highly vulnerable operating system used in teaching the next generation of hackers how to hack. It should not be used in the business environment.

How Do Software Updates Protect My Data?

We all keep lots of important documents on our computers and mobile devices. We keep copies of things like our taxes, passports, all of our account login information, photographs, and videos. These documents hold important details about our lives.

It’s called Personally-Identifying Information, with this data, people commit identity theft and fraud. They can take out loans in your name, guess your security questions, and possibly ruin your credit, which can take years to fix.

Think of the Community

The internet is a community of devices that delicately interacts to perform all the tasks we ask of it. We ask it for information, products and media, and data constantly. By keeping our own software and operating systems up to date, we help ensure that we are not a means of transmission of malware and viruses.

Long Story Short

In summary, we recommend updating your systems after being notified of critical vulnerabilities, or quarterly, every 90 days. The longer you wait, the more vulnerable your systems are. Also, waiting too long may mean your software licenses have expired or, that other services you use may not be compatible with the updated software. So update often to avoid being hacked or having your system fall apart because it’s not supported any longer.

LeaseCon/ TurnCon Real Estate Conference Panel Recap

LeaseCon/ TurnCon Real Estate Conference Panel Recap

 Ava Page

Rising averages in student housing occupancy

Year after year, fewer students are living at home and on campus during their college years, opting for off-campus student housing options instead. From pricing to safety to amenities, off-campus luxury student housing is becoming the new norm for many college students. Many student housing properties are seeing an uptick of 10-20% in leasing and pre-leasing compared to just last year.

Even if numbers this high happen to be a one-year anomaly, the fact is, student housing isn’t going anywhere. In fact, it’s only continuing to grow. Whether it be for safety reasons, amenity access, location convenience, pricing, or any number of factors to choose off-campus housing over dorm life, you don’t want to catch yourself falling behind on these marketing trends, or property management trends.

Manage growth expectations

As the demand grows for off-campus housing, so do the expectations for your property. As rent increases, so do the expectations of current and potential residents. See where we’re going with this?

2023 needs to be the year of self-reflection for your property; How can you enhance your amenities? What updates need to be made, both interior and exterior? What needs to be done to improve upon maintenance requests completion, satisfaction, and timeliness?

As you look toward reflection, rebranding, and renovation, your residents need to be at the forefront of your thought process, not only in what they’d like to see but what they’d like to receive. This is why image is just the first step when it comes to keeping up with the expectations of your off-campus housing property.

When looking to rebrand, or even just refresh your property, one of the most important—yet often forgotten—things to remember is to research your competitors. If you’re looking to be the property with the best value, best access, best amenities, etc., you need to be aware of what your competition is offering first, so you don’t join a long list of properties that offer the same talking points in today’s highly saturated markets.

Ensure quality services

Before you begin anything else, as you reflect on your property, you need to realistically understand your value, so you know what your most marketable assets are. When creating a marketing campaign, you must be able to ensure that ALL areas of your property are worth the value—not just the sparkling pool or hi-tech fitness center.

Analyze your maintenance reports, check on those areas that need repairing or updating, and make sure the parking is adequate for your current AND prospective residents—things like these are what is going to set you aside from a competitor with all of the same amenities or price points that you have to offer.

Quality will always rise over quantity when it comes to choosing a new home.

Effectively market rate increases

It’s no secret that rent payments have skyrocketed over the last few years following the rental boom that occurred during the height of COVID-19. While many rental payments are stabilizing toward what’s favorable in the market, people have really begun to see the potential that renting has to offer in different lifestyles—and that’s what you’re going to want your largest marketing point to be, moving forward.

Product type, quality, and proximity are going to be the key factors as you look toward not only improving your property to validate higher rental rates but being able to successfully apply marketing strategies to these higher rates as well. You need to be able to associate an experience with your property and its pricing, rather than just finishes.

Many new builds in off-campus housing have larger floor plan options with individual rent options, so a student looking to move in with friends has the same abilities as one looking to be assigned a roommate. Many properties say new supply leased up to 86% in 2022, which was up 6% YoY (year-over-year).

These numbers prove that as we move forward, there will continue to be a subset of students who will remain willing to pay the higher rates for higher quality, product type, and proximity ratings, as they know they will more than likely spend 2+ years living in these properties.

The success of AI leasing & marketing efforts

As we move into a time where AI has become more normalized than ever, it’s relevant to address whether or not it’s a useful tool in your leasing and marketing efforts, or if it should be left to handle other tasks.

We’ve all been there, dealing with an AI bot for support at a property, store, etc. where we only really want to get in touch with a real person once the bot has proven it can’t help us in the way we need. Is this really something that you want to be handling potential leases and prospective residents?

As Millennials and Gen Z take over the real estate market, both in home-buying and renting, we’re seeing a generation of buyers and renters that value authenticity, and don’t want to waste any time. Studies have shown that AI responses are often seen as stoic, cold, and generic if they’re able to warrant a relevant response at all.

When a client has a question that falls outside the lines of a templated response, they’re left to resubmit whatever information they’ve already inquired about, if they even choose to continue looking for answers at all. At this step, many prospective residents would bounce from the site where AI was being used, resulting in potentially lost leasing.

While AI can come in handy in any number of ways, leasing and marketing aren’t the places where you want to place so much reliance on something that doesn’t necessarily have all of the answers.

You want your residents—both current and prospective—to feel special, and get a sense of personalization from any support they need, and they’re not going to get that from AI.

Standing out in a saturated market

As we’ve discussed how common off-campus housing is becoming for college students, it also means that we’re dealing with a heavily saturated market. Here’s how to ensure you stand out from the competition, and don’t get lost in the shuffle:

Content consumption

Keep in the loop of knowing the content your demographic is consuming at high rates in order to stay ahead of your competitors. This can be done through hosting resident events that follow popular trends, as well as knowing what kind of content to create for your own marketing strategies. This shows you’re taking the time to really understand the needs and desires of your residents.

Create a consistent experience

Ensuring both your marketing and digital marketing efforts follow a cohesive pattern is a huge part of landing a sense of authenticity, and understanding of your brand image with current and prospective residents. Your messaging won’t get the attention it deserves if your marketing strategies seem to be coming from two different areas. (Psst, Threshold can help with that!)

Lifestyle enhancement

As we’ve spoken about how Millennials and Gen Z are taking over the real estate market, it’s important to recognize what areas of your marketing strategy need to change in order to best appeal to this changing audience. For this generation, there is so much more to emphasize than four walls and a roof over their head, and pricing points. Their lifestyle is their priority because they are coming into and establishing their adulthood.

This isn’t a generation that is going to sacrifice the things they want and feel they deserve to save a quick buck or choose the most convenient option—you need to let them know how you’re going to value and enhance their lifestyle, no matter what that may look like.

Before you go

Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results & building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.

For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!

Using SEO Strategies to Increase Website Traffic

Using SEO Strategies to Increase Website Traffic

Ava Page

What is SEO?

Search engine optimization (SEO) is the process of utilizing optimized content in order to improve your ranking on search engines and increase traffic to your website. The best ways to ensure this practice is completed at maximum success are to create high-quality content, ensure quick load time for your website, and create a user-friendly website across all platforms.

Why should I focus on SEO?

The bottom line is that SEO is what will make your website visible, and will in turn ensure long-term equity for your business or brand. Higher visibility will result in higher organic traffic for your site, all without spending a dime on advertising.

Improving your SEO rankings is one of the easiest and most cost-effective ways to drive traffic to your site. 65% of users who search on Google say they will choose organic results over ads, proving that securing a solid SEO campaign can be more effective than paid ads in this arena.

What SEO content should be included on my website?

At Threshold, we happen to know a thing or two about SEO. In fact, it’s pretty much our specialty. So much so, that we’re offering some insight on the top ways to ensure SEO success for your business or brand and how we provide for our clients on custom websites, social media management, and other digital marketing services.


First things first, it’s worth noting that 22.6% of Google searches come from image searches, hence the importance of your website images’ SEO.

Alt-text – sometimes referred to as alt tags or alt attributes – is an included written description of an image within the website. This helps in giving your site and its images a higher search engine ranking, as it enhances the accessibility of your site.

Meta descriptions

Meta descriptions allow you to provide a snippet or summary of your website and all its pages to be shown in the SERP (search engine results page).

A good meta description will entice viewers to click on your page in search engines, increasing your CTR (click-through rate), organic traffic, and lead generation.

Without effective meta descriptions, search engines will rank your website lower, and those potential viewers who do make it down to your listing will turn away from site descriptions that don’t interest them.

Page titles

We’ve all heard not to judge a book by its cover, but in most cases, it’s inevitable.

Page titles on a website are no different! When creating your page titles, you must be sure to let your clients know what they’re searching for, while also drawing their interest.

As far as page titles go for SEO, it’s a pretty similar idea. Search engines are never going to prioritize a website without clear page titles to indicate where they are sending their users.


Keywords are where things can get tricky in SEO, and why we recommend you leave it to the professionals – like us!

However, for the sake of giving you a better understanding of why we do what we do when choosing keywords, we’ll let you in on some tricks of the trade.

Keywords are what most often will attract users to your website in search engines. Think about what clients will be plugging into their search engines when looking for a business such as your own – these are the starting points for choosing your keywords.

Another tricky part of keywords is knowing how many to include per page, per site. Include too little, and search engines won’t recognize your site. Include too many, and search engines will avoid promoting your sites due to spam triggers.

Lucky for you, keyword research and implementation are a huge part of our premium SEO services when creating our custom websites.


Whether it’s to provide examples, deeper dives into the information you’re promoting, or simply linking to other locations within your own website, this is a step you’ll want to pay attention to. Both internal and external links let search engines know that your information is relatable, and oftentimes, verified.


Creating a website that is user-friendly across all devices is something that will contribute largely to your SEO rankings, and it’s because of one simple fact: nearly 60% of online users access the web using a mobile device.

Gone are the days of simply using laptops and desktops to access the internet, and mobile-friendly websites are here to stay. Google and other search engines are simply not going to prioritize a website that isn’t designed with the majority of online users in mind.

This is why creating a mobile-friendly website isn’t something that can be pushed to the back burner to be resolved later – it’s something to look at now, or else your SEO rankings will suffer exponentially as a result.

Before you go

Don’t forget, we’re experts when it comes to crafting high ranking SEO friendly custom websites, and we are here to help! Reach out to a CSM or any of our team members to get started on taking your website’s SEO to the next level, and see an increase in traffic, and watch the leads roll in.

For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!

How TikTok Ads Can Increase Traffic for Real Estate Properties

How TikTok Ads Can Increase Traffic for Real Estate Properties

Ava Page

Even though many people’s first impression of TikTok users is that they’re all young – far too young to be thinking about buying or renting homes – this mindset couldn’t be further from the truth. 

While it is true that the majority of TikTok users (57%, to be exact) are between the ages of 10 and 29, the largest active demographic of that majority are between the ages of 17 and 29 – the perfect age to begin targeting potential renters and homebuyers. 

Now, that leaves the minority 43% of users who are over the age of 30. While it may seem like a low number to begin with, one must remember that 43% of TikTok users amounts to 430,000,000 people. Yes, you read that right! That’s 430,000,000 potential users that could be looking for homes to rent, or buy. 

When you break down the numbers like that, NOT using TikTok ads seems like a devastatingly missed marketing opportunity, wouldn’t you think?

Why should you be using TikTok?

Algorithm Targeting

TikTok allows its users to see personalized content at a higher rate than any other social media platform due to their specific algorithm on each user’s For You Page (FYP). This allows users to market to their target audiences at higher rates than any other platform, and is exactly why you should jump in as soon as you can!


According to a Nielsen study, TikTok users engage more than any other social media, with an estimated 79% of users reading the comments on the videos they watch, and over 50% say they regularly save sound clips or search through hashtags in a video.

Maximize ROI

Overall, Tiktok’s algorithm ensures that the majority of users who will be viewing your ads will already show an interest in real estate, home and apartment renting, buying, or selling. Because of this, a Nielsen study conducted by TikTok found that nearly 90% of TikTok users enjoy discovering new content and products while scrolling. As if that’s not enough, over 50% of responders said they have discovered new products through TikTok ads that they directly acted through when purchasing. Over 80% said that TikTok in general – ads or regular content – inspired their purchases. 

What content should you include?

Keep up with trends

  • Not only will including popular trends increase your chances of winding up on someone’s FYP, it will also engage users far longer than a bland template and content they won’t recognize. This can be as simple as including a trending song, or as involved as including a dance, challenge, or other trending activity in your content. The more relatable your content, the more views, and eventual leads you will receive.

Use trending hashtags

  • Real estate TikTok is no new feat, so take advantage of those who came before you and learn what hashtags are trending in the industry. Including hashtags with your content only increases your odds with the algorithm of landing on more users’ FYP. 

Keep your content simple and straightforward

  • TikTok is not a place where users come to dive deep into intricate content. If their attention is not caught within the first 2-3 seconds, your ad will be skipped without a second thought. Clear, concise messaging and branding is key for TikTok ads, so be sure and get your point across and gain their attention quickly.

See the numbers for yourself

Before you set up your TikTok ad, it’s important to discuss how TikTok ads can result in increased traffic and lead generation for your real estate properties. Let’s take a look at the numbers:

  • Real estate listings and ads with video receive 403% more inquiries than those without
  • Video advertising results in 300% more traffic for generating new leads in real estate
  • 70% of homebuyers and renters watch video tours before signing a lease or mortgage
  • Over 36% of homebuyers and renters say they would sign on a home or apartment entirely online, without ever visiting the property 


Bottom Line

With stats like these, it’s hard to say no to using a platform as popular as TikTok, with over 1 billion active users, to streamline your real estate marketing campaign.

By using your ads to drive traffic to your website or landing page, the conversions will soon follow, resulting in a direct increase in property leads. 


For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, and Twitter!

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