Utilizing Social Media in Financial Marketing: The Dos and Don’ts

Utilizing Social Media in Financial Marketing: The Dos and Don’ts

 

ava headshot threshold marketing blogAva Page

 

Hey there, fellow marketers and friends! Today’s the day: let’s dive into the intriguing world where finance meets the social buzz –

a place where numbers blend with conversations, and strategies mingle with engagement.

 

We’re excited to share some golden insights on leveraging social media for financial marketing, and we’ll do it in a way that’s

as cozy and familiar as chatting over a cup of coffee in your favorite local cafe.

 

the dos.

Authenticity: Your North Star: Forget the stiff suits for a moment; let’s real talk. Share relatable stories, connect with emotions,

and let your brand’s personality shine. It’s all about being true to who you are.

 

educate & connect.

Picture this as a friendly chat rather than a lecture. Educate your audience with valuable content, but keep it conversational.

Engage in discussions and show that you’re genuinely interested in their thoughts.

 

timing.

Just like being fashionably late isn’t cool, missing the engagement window on social media isn’t either. Discover the

best times to share your content and engage with your audience.

 

compliance.

Think of compliance as the seatbelt on this social media ride. It might not be the most exciting part, but it keeps

everyone safe and sound. Stick to industry rules and safeguard your audience’s trust.

 

the don’ts.

 

hard sells.

Imagine being at a party and someone continuously pitching products – it gets old really fast. Instead, focus on building

relationships and trust, minus the constant sales pitch.

 

forgetting your brand.

Like staying on topic with a friend, make sure your content aligns with your brand values. Avoid random tangents that

might confuse your audience.

 

inconsistency.

Remember those friends who vanish and then pop up randomly? Let’s not be that friend. Stay consistent in posting and

engagement to keep the conversation alive.

 

lack of security,

Just like guarding your secrets among friends, protect sensitive financial information. Ensure top-notch data security

to maintain trust and integrity.

 

to sum it up.

In this vibrant landscape of financial marketing, social media isn’t just a platform; it’s a place where your brand’s story

unfolds. By weaving creativity into your strategy and adhering to these friendly guidelines, you’ll set sail toward success.

 

Here at Threshold Agency, we thrive on crafting strategies that resonate, campaigns that captivate, and

experiences that linger. Are you ready to embark on this journey and elevate your financial marketing game?

 

Remember, staying true to your brand while connecting with your audience is key. Let’s set sail together and make

waves in the social media universe. Stay tuned for more friendly tips and insights from Threshold. 

 

Until then, let’s navigate these social seas together and unlock the potential of your financial brand!

 

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

 

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels

and strategies, blog content, SEO maintenance,

and aids in digital marketing activation. She’s kind of a jack-of-all-trades.

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping,

watching Duke basketball, or spending time with her fur babies.

Knowing How To Build an Authentic Brand

Knowing How To Build an Authentic Brand

Ava Page

 

In today’s market, if you don’t have a standout brand, you might as well be invisible – but never fear.

We’re diving into the essence of building an authentic brand that resonates with your audience, so that everyone who engages with your brand thinks, “Yep – I’ve gotta work with them“.

In a world dominated by fleeting trends and constant noise, authenticity is the key to standing out and forging lasting connections.

So, grab your favorite beverage, settle into a cozy spot, and let’s explore the wonderful journey of creating an authentic brand together.

embrace your identity.

Authenticity starts with self-discovery. Understanding who you are as a brand is fundamental to building an authentic identity.

Take a moment to reflect on your core values, mission, and unique qualities. Embrace what makes you special and weave it into the fabric of your brand.

By staying true to your essence, you’ll attract like-minded individuals who resonate with your purpose.

know your audience.

Building an authentic brand requires a deep understanding of your target audience. Take the time to listen and learn about their needs, desires, and pain points.

By developing empathy and connecting with your audience on a personal level, you’ll be better equipped to create meaningful experiences and solutions that genuinely resonate with them.

consistency is key.

Consistency breeds familiarity and trust. Ensure that your brand voice, visual identity, and messaging align across all touchpoints.

From your website to your social media platforms and customer interactions, strive for a cohesive brand experience.

This consistent approach will create a sense of reliability and authenticity, earning the trust of your audience over time.

keep it real.

Authentic brands are built on honesty and transparency. Be open about your values, processes, and even your shortcomings.

Authenticity thrives in an environment of trust, and being transparent about your brand’s journey creates a genuine connection with your audience.

When you make a mistake, acknowledge it, learn from it, and communicate your commitment to improvement.

engage and listen.

Authenticity goes hand in hand with active engagement. Encourage conversations with your audience through social media, blog comments, or even offline events.

Engaging with your customers and truly listening to their feedback shows that you value their opinions and are committed to serving their needs.

By actively involving your audience, you can refine your brand and create experiences that resonate deeply.

celebrate your community.

An authentic brand understands that success is a collaborative effort. Celebrate and shine a spotlight on your community of customers, fans, and advocates.

Share their stories, testimonials, and experiences to create a sense of belonging and foster genuine connections.

By placing your community at the heart of your brand, you create a bond that extends beyond transactional relationships.

to conclude.

Building an authentic brand is a journey that requires self-reflection, understanding your audience, and a commitment to transparency.

By embracing your true identity, consistently delivering on your promises, and actively engaging with your community, you can forge deep and meaningful connections that will differentiate your brand in today’s crowded marketplace.

Remember, authenticity is a superpower that can transform your brand into something extraordinary.

So, go forth, be authentic, and let your brand shine!

before you go.

At Threshold, we specialize in helping brands discover and unleash their own authentic voice. If you’re looking for some professional guidance on your brand’s journey, we’d be thrilled to assist you.

Get in touch with one of our marketing experts today to embark on an exciting adventure of creating an authentic brand that connects with your audience on a profound level. It’s kind of our thing.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

about the author.

Ava is the Content Marketing Specialist at Threshold.

This makes her responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Essential Marketing KPIs To Track for Optimal Performance

Essential Marketing KPIs To Track for Optimal Performance

Ava Page

In the ever-evolving landscape of digital marketing, success hinges on making data-driven decisions. Monitoring and measuring your marketing efforts through Key Performance Indicators (KPIs) is crucial to understanding the effectiveness of your strategies and optimizing your campaigns.

By keeping a close eye on the right metrics, you can gain valuable insights and take proactive steps to achieve your marketing goals.

 

conversion rate.

Your conversion rate is a fundamental KPI that measures the percentage of website visitors who take the desired action, such as making a purchase, filling out a form, or making a phone call.

By tracking your conversion rate, you can gauge the effectiveness of your website’s design, user experience, and call-to-action elements, and marketing campaigns.

Analyzing your conversion points on your website and keeping track of where users fall off of your website can help you make data-driven decisions that can help you improve your website’s performance, increase sales, and ultimately enhance your overall marketing efforts.

 

return on investment (ROI).

ROI is a crucial KPI that assesses the profitability of your marketing campaigns. It measures the amount of revenue generated compared to the amount spent on marketing efforts. Tracking ROI allows you to determine which marketing channels and strategies are delivering the highest returns, enabling you to allocate your budget effectively.

Optimizing your marketing activities based on ROI allows you to maximize your profits and ensure long-term business success.

 

cost per acquisition (CPA).

Cost Per Acquisition (CPA) is a metric that calculates the average amount of money you spend to acquire a new customer. By tracking CPA, you can determine the efficiency of your marketing campaigns and evaluate the ROI for each customer acquired.

Monitoring this KPI allows you to identify areas where you can reduce costs, optimize your marketing channels, and increase profitability.

 

website traffic.

Monitoring your website traffic is vital to understanding the effectiveness of your marketing efforts and the popularity of your brand. Analyzing the number of visitors, their demographics, and their behavior on your website can provide valuable insights into the effectiveness of your marketing campaigns.

By leveraging this data, you can make data-driven decisions to optimize your content, enhance user experience, and attract more qualified traffic.

 

social media engagement.

With the growing influence of social media, tracking social media engagement metrics is crucial to assess your brand’s online presence and customer interaction. Metrics such as likes, shares, comments, and followers can help you measure the effectiveness of your social media strategies.

By analyzing engagement metrics, you can identify the type of content that resonates with your audience, refine your social media campaigns, and build stronger connections with your target market.

 

email marketing performance.

Email marketing remains a powerful tool for driving conversions and nurturing customer relationships. Tracking metrics like open rates, click-through rates (CTRs), and conversion rates for your email campaigns can provide insights into the effectiveness of your messaging and email strategy.

Using this data, you have the ability to enhance the performance of your email campaigns, improve customer engagement, and boost your overall marketing results.

 

to conclude.

By consistently tracking and analyzing these essential marketing KPIs, you can gain valuable insights into the effectiveness of your marketing strategies and make data-driven decisions to optimize your campaigns.

Understanding conversion rates, CPA, ROI, website traffic, social media engagement, and email marketing performance allows you to fine-tune your marketing efforts and drive meaningful results.

Remember, monitoring and adapting your KPIs based on changing trends and customer behavior is crucial for staying ahead in the competitive digital landscape. Start tracking these KPIs today to elevate your marketing game and achieve long-term success.

 

before you go.

Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results and building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.

For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, or LinkedIn!

about the author.

Ava is the content marketing specialist at Threshold and is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing. When she’s not busy creating content, you can usually find her in a coffee shop, picking out new plants, island-hopping, or spending time with her fur babies.

Why You Should Never Skip Keyword Research in Your Digital Marketing

Why You Should Never Skip Keyword Research in Your Digital Marketing

Ava Page

Sure, you’ve probably heard about keyword research in digital marketing before, but what does it really entail? At Threshold, we pride ourselves on our SEO success in websites, social media, ads, and more – and we couldn’t do it without successful keyword research.

So, whether you’re interested in stepping up your own keyword research, or seeing some of what we’re doing in our free SEO services on custom websites (yes, FREE – you read that right), this blog’s for you.

What are keywords?

It wouldn’t make any sense to explain the importance of keyword research without ensuring everyone’s on the same page with what keywords really are, so we’ll get this out of the way quickly.
Keywords are the words and phrases that will bring up your content based on search engine searches (say that 10 times fast).

For example, if someone searches “Austin luxury apartments” in Google, that’s the keyword that will bring up your blog posts, website, social media, etc. that include the same phrase. It’s all about establishing your relevance on the topic that users are searching for.

That’s where keyword research comes in.

What is keyword research?

Keyword research is how you discover which keywords are the most relevant and appropriate for your content to rank and perform at its highest in search engines. This is done through researching and analyzing your target audience, and seeing what topics, phrases, and search queries are trending around them.

Make no mistake, this isn’t as simple as saying, “We’re in the marketing area, so our biggest keyword is going to be ‘marketing’” – there’s much more to it than that.

Lucky for you, we’ve got this process down solid, so you don’t have to deal with the nitty gritty.

Why should you care about keyword research?

SEO

Above all else, when it comes to any online content from social media to websites and everything in between, SEO is king. With that being said, one of the easiest ways to boost your SEO success is with keywords, and the research that goes into choosing successful keywords for your content.

As we mentioned earlier, this is the easiest and most recognizable way for users to organically discover your content.

To go a step further and show you the numbers, over 90% of websites receive no organic traffic from search engine results – and we’ll let you in on the why: poor SEO strategies, and no keyword research.

keyword research graphic seo

If you want to become a part of the <10% that’s receiving sustainable organic traffic from search engines and social media, we’ve got the tools to get you there. Let’s do it together.

Creating content strategies

Keyword research should always be the first step in your content marketing strategies and plans. This ensures that you’re always focusing on the best topic for your content, and including just enough (not too little, not too many) keywords for the size of your campaign. Learn what your target audience is most drawn to, and what’s going to get your content the attention it deserves.

After all, why would you put so much time and energy into creating something without doing all you can to make sure it’s seen by as many people as possible?

Before you go

Don’t forget, we’re experts when it comes to crafting marketing strategies that drive leasing results and building high-ranking SEO-friendly custom websites! Need help? Reach out to a CSM or any of our team members to get started on taking your marketing and SEO to the next level, see an increase in traffic, and watch the leads roll in.

For more tips and information about digital and real estate marketing, take a look at the rest of our blogs, right here on our website! You can also subscribe to our email newsletter, or follow us on Instagram, Facebook, or LinkedIn!

About the author

Ava is the content marketing specialist at Threshold, and is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, SEO maintenance, and aids in digital marketing strategies both internal, and client-facing.
When she’s not busy creating content, you can usually find her in a coffee shop, picking out new plants, island-hopping, or spending time with her two dogs, Miska and Noodle, and two cats, T’Challa and Ada.