by threshold | Dec 5, 2025 | Financial Marketing, Thought Leadership
Laura Robbins, Corporate Marketing Manager
key takeaways.
the fintech threat is a perception problem:
Fintechs win by exploiting the experience gap and trust paradox, stealing market share through superior speed, transparency, and value alignment. Traditional financial institutions must realize they cannot simply build their way out; they must strategically out-market fintechs on value and trust to shift customer perception.
strategy must be hyper-personalized and authentic:
The path to winning requires leveraging rich customer data via AI-powered hyper-personalization to deliver the next best action. Simultaneously, institutions must deploy bold, trust-first branding that is highly authentic, transparent, and actively highlights social responsibility to connect with digital-native consumers.
marketing demands a frictionless experience:
Success requires extending the marketing strategy into operational processes to eliminate brand friction across the entire customer lifecycle. The goal is a seamless, unified experience where digital convenience is matched by the availability of human trust for complex issues, making your institution the effortless choice.
The narrative of financial institutions is being rewritten by disruption. Fintech companies are actively dismantling traditional revenue streams by exploiting the friction points that legacy systems created. The question is no longer if this is happening, but how quickly you will deploy a strategic defense.
the silent erosion: where fintechs are winning.
Fintechs—from challenger banks to online lenders—have mastered simplicity, speed, and hyper-personalization. They’ve capitalized on three key weaknesses inherent in the traditional banking model:
the experience gap:
Customers, particularly the digital-native Generation Z, prioritize seamless, mobile-first experiences. Fintechs deliver this instantly (e.g., Venmo, digital account opening). Traditional banks struggle to keep up due to core system debt and complex processes that often lead to user frustration. This extends to product features: Fintechs offer flexible payment options (like embedded installment plans) and goal-based saving tools (named savings buckets), which traditional banks often lack.
the segment scramble:
Fintechs offer category-killer solutions by laser-focusing on niche, underserved segments (e.g., faster small business loan approvals, robo-advisors). They are capturing high-value, profitable relationships that traditionally belonged to banks.
the trust paradox:
While banks own historical trust, fintechs build contemporary credibility through radical transparency and superior service (e.g., clear fee structures, 24/7 digital support). They are nurturing customer loyalty at a speed traditional banks simply cannot match. Fintechs also win by showcasing clear alignment with customer values, turning financial services into a form of community building and identity expression.
This erosion threatens your two most valuable assets: brand power and the fundamental customer relationship.
the mistaken strategy: product vs. perception.
Many financial institutions believe the answer is to simply build a new app or launch a singular digital product. This is a crucial mistake. You are treating a perception problem with a product solution.
Fintechs are winning because their marketing and branding strategy makes their customer experience feel simpler, faster, and more aligned with modern life.
You can’t out-innovate a start-up on speed; you must strategically out-market them on value and trust.
reclaiming the customer narrative.
Winning against fintech requires financial institutions to bridge the gap between their established foundation of trust and capital and the digital-first expectations of today’s consumer—Threshold’s specialty.
This bridge is built upon four interconnected strategic pillars:
1. identity resolution & hyper-personalization.
The advantage of traditional institutions lies in their rich, historical customer data. The strategy is to deploy AI-powered identity resolution to create a complete, 360-degree customer view. This enables the execution of truly hyper-personalized marketing campaigns that proactively address customer needs, leveraging the data you already own.
2. content-to-credibility pipeline.
Traditional banks must shift from transactional messaging to acting as a trusted advisor. This involves developing a robust content strategy (including thought leadership, interactive tools, and videos) that addresses customers’ core financial anxieties. This content must be easily digestible and entertaining, delivered directly within the mobile app or through social channels, focusing on critical topics such as debt, saving for retirement, and budgeting. This process enables you to establish your authority and credibility in the market, making your institution the default source of reliable financial knowledge.
3. frictionless brand experience.
Marketing must extend beyond campaigns into operational processes. This means mapping the institution’s entire customer lifecycle to eliminate brand friction. The ideal modern experience acknowledges that while digital must be exceptional, Gen Z still values the peace of mind that a physical branch provides for complex issues. The strategic goal is to ensure that all marketing collateral, digital assets, and customer communications speak with a unified, simplified voice, making it effortless for customers to choose and transact with you, from application to everyday service.
4. bold, trust-first branding.
Your brand image must communicate security while embracing modern relevance. Institutions must adopt bold, trust-first branding that demands authenticity, as younger consumers can easily spot performative marketing. By utilizing community marketing and social engagement strategies to emphasize social responsibility, environmental sustainability, and ethical leadership, financial institutions can be positioned as approachable, supportive pillars in their customers’ lives, effectively countering the often impersonal nature of many fintechs.
The war for the future of finance is a war for customer relevance. You have the history, the capital, and the regulatory advantage. Now, you need the marketing agility to match the disruption.
expert application: proof of concept.
For a financial institution, every strategic goal is an investment in your mission and the financial health of your members. Success is measured not just in growth, but in the sustained trust and security you provide.
To demonstrate the power of this multi-layered framework, consider Dannemora Federal Credit Union (DFCU), a smaller credit union client that was facing intense competition from large, well-known digital banks. With the population of DFCU’s field of membership being limited to Clinton, Essex, Franklin, and St. Lawrence Counties in New York, the strategic imperative was to attract new members efficiently. (Check out our Case Study here.)
DFCU engaged Threshold to develop a strategy focused on three clear goals:
| STRATEGIC GOAL | RESULT |
| Increase new account holders & deposits by 20% | 34% lift in new accounts (596 accounts in <12 months) |
| Boost brand awareness within the field of membership | 24% lift in deposits ($2.4MM increase in <12 months) |
| Meet or exceed industry benchmark for search CTR | 3x higher search CTR compared to industry benchmark |
how we surpassed our goals.
Threshold’s strategy for DFCU centered on a high-impact, multi-stage digital campaign designed to maximize new account acquisition for Kasasa Cash Back® checking.
The initial phase focused heavily on awareness and engagement, leveraging platforms like Meta and the Google Display Network to deliver visually engaging and informative advertisements that clearly showcased the unique benefits of the Kasasa Cash Back® checking accounts. This top-of-funnel reach was amplified by utilizing precision audience targeting, which combined geographical location data, user interests, and signals indicating active intent to open a checking account, ensuring marketing spend was directed toward the most qualified prospects.
The final, critical stage involved a robust retargeting strategy designed to reinforce the conversion process and encourage retention. This was executed through personalized, persistent messaging across both the Google and Meta ecosystems, guiding warm leads who had previously shown interest toward opening an account.
dominate the financial institution market.
Threshold partners with financial institutions to develop these robust, multi-layered strategies. We bring the expertise to help you compete, ensuring your marketing strategy is a source of strength and compliance, not a point of vulnerability.
The war for the future of finance is a war for customer relevance. You have the history, the capital, and the regulatory advantage. Now, you need the marketing agility to match the disruption.
Stop trying to copy the fintech product. Start dominating the fintech narrative.
by threshold | Sep 15, 2025 | Culture, General, Thought Leadership
At Threshold, we believe that a strong company culture isn’t just good for our people but it’s good for our partners. We’re proud to share that Threshold has once again been certified as a Great Place to Work® for 2025, a recognition that highlights the passion, teamwork, and innovation our THeam brings to every client project.
This certification isn’t just about what happens inside our walls. It’s proof that when talented people feel valued, supported, and inspired, they deliver their very best work in helping our clients achieve results that go above and beyond expectations.
Why This Matters for Our Clients
For real estate developers, property managers, and financial institutions, working with a marketing partner is about trust. You need a team that’s aligned, collaborative, and ready to tackle challenges with creativity and precision.
Being a Great Place to Work means that:
⭕ Our people stay engaged → bringing fresh energy and ideas to every campaign.
⭕ Collaboration thrives → ensuring seamless execution across branding, digital marketing, SEO, and advertising.
⭕ Innovation is encouraged → helping us craft strategies that keep you ahead in competitive markets.
In other words, the culture that earned us this certification is the same culture that powers our ability to drive growth for our clients.
Looking Ahead
As we celebrate this recognition, we remain focused on what matters most: helping our clients succeed. From boosting web traffic with data-driven SEO and AEO strategies, to launching integrated campaigns that convert, our motivated THeam is ready to deliver.
When you partner with Threshold, you’re not just hiring a marketing agency, you’re gaining a team that is energized, proven, and passionate about helping your business thrive.
Let’s Build Something Great Together
Whether you’re looking to expand your reach, attract more qualified leads, or reimagine your brand’s presence, Threshold has the expertise and culture to make it happen. Contact us today to explore how we can create marketing solutions that move your business forward.
by threshold | Nov 26, 2024 | Digital Marketing, General, Marketing, Thought Leadership
Taylor Dickmann
In 2024, local SEO is no longer just an option for real estate businesses—it’s essential. With the growing importance of online search in the real estate industry, competition for visibility is fiercer than ever. Potential renters and buyers are using search engines to find properties near them, making local SEO a powerful tool for ensuring your listings appear in the right searches. To stay competitive and round out their digital presence, real estate businesses must master local SEO strategies to improve their rankings, attract qualified leads, and drive more traffic.
the importance of local SEO for real estate businesses.
Local SEO focuses on optimizing your business’s online presence to appear in geographically related searches. For real estate, this is crucial, as prospective tenants or buyers are almost always searching for properties in specific areas. Local SEO helps real estate agencies, apartment complexes, and property managers stand out in search results, particularly on Google, which dominates the market for search.
In 2024, where virtual tours, online leasing, and mobile search have become the norm, the competition to rank highly in local searches has intensified. Appearing in Google’s coveted “Local Pack” (the top three local results that appear with a map) can drastically increase visibility and bring more qualified traffic to your website or property listings. A well-optimized local SEO strategy can make sure your business is found by the right people at the right time, driving both leads and conversions.
optimizing google business profile.
One of the most powerful tools in local SEO is the Google Business Profile (GBP). GBP helps businesses manage their presence across Google Search and Google Maps, providing essential information to prospective renters right in the search results.
tips for optimizing your google business profile:
- Complete All Information: Ensure your GBP is fully filled out with accurate details. Include your business hours, address, phone number, and website. Be sure to add up-to-date photos of your properties to make a strong first impression.
- Use Keywords in Descriptions: Optimize your profile description with location-specific keywords, such as “luxury apartments in [city]” or “student housing near [university].” This helps your business show up in relevant local searches.
- Encourage and Manage Reviews: Google reviews significantly impact local rankings and consumer trust. Encourage satisfied tenants or buyers to leave positive reviews and respond professionally to any feedback, whether it’s good or bad. Engaging with reviews shows you are active and care about your customers.
localized content and keywords.
Creating localized content is key to improving your local SEO. This involves developing content that speaks directly to the needs and interests of your target audience in specific locations. For real estate, this could mean creating neighborhood guides, blogs about local amenities, or highlighting events in the area.
tips for localized content:
- Location-Specific Pages: If you manage properties in multiple areas, create individual landing pages for each location. These pages should be optimized with local keywords and include information relevant to that specific area.
- Localized Blog Content: Writing about local events, neighborhood highlights, and property-related topics with local keywords can further boost your visibility in search results.
mobile optimization & voice search.
With the rise of mobile-first indexing, Google now prioritizes websites that are optimized for mobile devices. For real estate businesses, where many users browse listings on their smartphones, ensuring your website is mobile-friendly is crucial for both user experience and SEO.
mobile optimization best practices:
- Ensure Website Responsiveness: Your site should automatically adjust to fit different screen sizes. This ensures users have a seamless experience, whether they’re viewing your site on a phone, tablet, or desktop.
- Improve Page Speed: Slow-loading websites can hurt both your user experience and your SEO rankings. Use tools like Google PageSpeed Insights to identify ways to speed up your site.
- Optimize for Voice Search: With the increasing use of voice-activated assistants like Siri and Google Assistant, optimizing for voice search can give you a competitive edge. Voice search queries tend to be longer and more conversational, so make sure your content addresses common questions like “What’s the best neighborhood for families in [city]?” or “Affordable apartments near [landmark].”
to wrap things up.
Mastering local SEO is critical for real estate businesses looking to increase visibility and attract more local leads in 2024. By optimizing your Google Business Profile, creating localized content, building local backlinks, and ensuring your site is mobile-friendly, you can improve your search rankings and stay ahead of the competition. With the right strategies in place, local SEO can drive more traffic to your site, generate high-quality leads, and ultimately help you close more deals.
how Threshold can help with local SEO.
At our agency, we specialize in local SEO strategies tailored specifically for the real estate industry. We offer comprehensive Google Business Profile (GBP) management, ensuring your profile is fully optimized with accurate information, engaging photos, and location-specific keywords. Our team also manages daily GBP posts, keeping your profile active and relevant.
Additionally, if you partner with us on your website, we ensure responsiveness and fast page speed, as well as other technical SEO tactics that play a role in local rankings. Our expertise in mobile optimization and technical SEO ensures your website performs well on all devices, helping you stay competitive in today’s mobile-first world.
Let us help you master local SEO and drive growth in 2024.
by threshold | Oct 18, 2024 | Digital Marketing, Financial Marketing, General, Marketing, Thought Leadership
Billy Wilkinson
so, what’s the big goal at threshold?
People often ask me, what are we trying to accomplish at Threshold? I field this question from a lot of varied parties – from larger agencies to clients to PE, just about everyone asks and it’s an easy question to answer (now). When you look at our Vision, Mission, and Values, we have set a course to crash with the fundamentals of marketing deliberately.
It’s everyone’s belief that there are three principles to service delivery: there’s fast, there’s high quality, and there’s cheap. Common belief is that you can choose two of the three and that’s where concentric circles align.
we’re flipping the service model.
We are on a mission to change that belief; it’s our goal to deliver all three things to our clients. Our strategy has been and continues to be to focus on specific industry niches that make us specialists in that area. We focus on full service marketing to deliver results to our clients who lack the resources to do the marketing and lead generation they really want to do. They are strapped for people, for time, for money, and much more and they need a partner that gets them.
Our first industry was real estate (really apartments) and then we moved into financial institutions (banks and credit unions). These are core to how we operate and by keeping a laser focus on our approach, we are able to deliver on our vision which is to “Make everyone rethink what they expect from marketing” and our mission to “Deliver remarkable results by constantly breaking the barriers of affordability, quality, and timeliness.”
intense industry focus = our sweet spot.
So how do we accomplish this and what separates us from the pack? The main thing is that by focusing on specific industries, it allows us to hone in on our processes, people, pricing, tech stack and all things that help us be more efficient with our work.
For example, we have been designing and delivering websites for over 10 years. The last few years, we started testing a monthly payment model and a delivery system that allowed us to deliver websites faster and better. Our approach and desire to meet all three goals drove that outcome and I’m excited about what our THeam has done and how they continue to innovate to deliver incredible websites to everyone we serve.
We started our journey in the real estate industry, mostly focused on apartments (student housing, conventional, active adult, BTR, and more) and then moved into community financial institutions which have very similar needs. Those industries will continue to expand as we explore others that fit our model and we feel confident about success with the client base and for us.
faster, better, and obsessed with results.
In our Digital department, we have been told by new clients that one reason we continue to earn new business is the speed at which we deliver new campaign launches. We have heard some clients being asked to wait 30+ days for new campaigns to be delivered. Now – if you are a property manager needing leases or a bank or credit union that’s looking for deposits, can you imagine needing to wait that long? Me neither. While speed to market is critical, our results outperform industry benchmarks regularly. But we don’t stop there; we measure against client benchmarks and our own benchmarks which are more stringent than normal digital benchmarks. As we do this, we report on them to our clients and we beat additional benchmarks regularly to make sure our clients are validating their marketing dollars.
By specializing and focusing and constantly pushing our THeam to be better, use new technology, and use the intelligence available to them, we launch campaigns in 10 business days or less (on average). While search can launch faster, our typical delays are due to approvals for creative or compliance, but other than that, our clients are not waiting on us to start getting the traffic they need to succeed.
raison d’être.
Our competitors come in all shapes and sizes; from agencies to internal marketing shops to software companies that sell marketing when it’s not their core offering. We provide the trifecta for our clients to separate us and the user experience and lead creation leads the way.
Our clients, their marketing efforts, and their success are not an afterthought, but our raison d’être. And THAT is what we are accomplishing at Threshold.
by threshold | Sep 10, 2024 | General, Marketing, Thought Leadership
Amanda Spicer
Digital CSM
The real estate industry has always been very dynamic, but recently, it has undergone significant shifts that have impacted renters. As the housing market continues to evolve, renters find themselves navigating a difficult environment influenced by economic conditions, changing demand, and new trends.
Let’s take a closer look at the current state of the real estate industry for renters, including some challenges they face and opportunities that are coming.
rising rental costs.
One of the most pressing issues for renters today is the continuous rise in rental costs. Across urban and suburban areas, rental prices have skyrocketed, making it increasingly difficult for many to afford housing. An analysis of Zillow and StreetEasy’s rental data shows that rent prices across the US are increasing at a faster pace than wages, especially in major cities like New York. This mismatch between rising rents and stagnant wages means a larger portion of people’s income is going towards housing, making affordability more difficult and unrealistic. Several factors contribute to this trend, including:
- High Demand & Low Supply: The demand for rental properties has outgrown the supply, particularly in high-demand areas like major cities and hubs. This imbalance is contributing to higher costs, leaving renters with very few affordable options.
- Inflation & Economic Pressures: As inflation affects the entire economy, owners are often compelled to raise rents to cover their costs for property maintenance, taxes, and utilities.
- Post-Pandemic Market Adjustments: The COVID-19 pandemic led to fluctuations in the rental market, with some areas experiencing temporary rent drops. However, as the market has rebounded, rents have significantly increased.
For renters, these rising costs mean that budgeting for housing requires careful planning and may require exploring alternative living options. We have seen an influx in sharing spaces, tiny living, or relocating to less expensive areas.
the shift toward suburban and rural rentals.
The pandemic has accelerated a trend toward suburban and rural living. With the rise of remote-first work, many renters are no longer tied to urban areas and are seeing more space and affordability in suburban or rural areas. This shift has resulted in:
- Increased Demand in Suburban + Urban Areas: Suburban and rural areas have seen a surge in demand for rental properties. This increase is now driving up rents in these areas.
- Changing Rental Market Dynamics: Owners in traditionally less competitive markets are finding themselves in a stronger position, able to demand higher rents and offer fewer concessions.
For renters, this trend opens up opportunities to find more spacious and affordable housing, but it also requires adjusting to different lifestyles and potentially longer commutes for in-person work.
the rise of build-to-rent communities.
A huge development in the real estate industry is the rise of build-to-rent (BTR) communities. There are residential developments specifically designed for renting rather than selling. BTR properties offer a wide range of amenities and are often managed by professional property management companies, providing a higher level of service than traditional private rentals.
Some benefits include:
- Modern Amenities & Services: BTR communities often come with features like gyms, pools, coworking spaces (perfect for remote work), and community events, perfect for a high-end lifestyle. And, regularly exceeding the offerings of a traditional apartment complex.
- Flexibility & Stability: Renters in BTR communities may benefit from long lease terms and more stable rental costs, proving better security and predictability.
However, the premium nature of these properties can also mean higher rents, so renters are forced to weigh the value of amenities against the cost.
As the demand for BTR communities grows, strategic digital campaigns are essential to stand out in the market. In August 2023, we teamed up with a BTR community near Atlanta to help boost leasing and reach their 94% occupancy goal by April 2024. Through dynamic Google and Social Media campaigns, we surpassed expectations. In just six months, they achieved 100% occupancy, over 300,000 impressions, and an impressive 80% average website engagement rate.
For more details, check out our recent Legato Lakes Case Study.
the impact of technology on renting.
Technology continues to revolutionize the rental experience, making it easier for renters to find, lease, and manage their homes. Some of the ways technology is impacting renters include:
- Online Rental Platforms: Websites and apps have streamlined the process of searching for and applying to rental properties, giving renters access to more options.
- Smart Home Features: Many rental properties are equipped with smart home technology, such as keyless entry, smart thermostats, and security systems, enhancing convenience and safety.
- Virtual Tours & Remote Leasing: The pandemic accelerated the acceptance of virtual tours and remote leasing, allowing renters to view and secure properties without needing to be physically present.
These technological advancements offer greater convenience but also require renters to be more tech-savvy and vigilant about online security.
opportunities for renters.
Despite the challenges, there are still many opportunities in today’s market:
- Rent-to-Own Programs: Some developers and owners offer rent-to-own options, allowing renters to build equity in their home over time with an option to purchase the property later. This can be a viable path to homeownership for those who are not able to provide a down payment.
- Exploring Emerging Markets: Renters willing to explore new up-and-coming neighborhoods or smaller cities can often find more affordable rents and a higher quality of life, with the added benefit of potentially seeing property values rise if they choose to purchase in the future.
- Specials & Concessions: In some markets, especially where there is a surplus of rentals, owners and property managers may offer competitive pricing, specials, or additional concessions, such as discounts on rent or waived application fees.
The current state of the real estate industry presents both challenges and opportunities for renters. Rising rental costs, shifting market dynamics, and the impact of technology are all forming a new landscape. By staying informed and being strategic, renters can navigate these changes and find housing that meets their needs and budget. As the market continues to evolve, renters who are adaptable and proactive will be best positioned to thrive in this complex industry.
about the author.
Amanda is the Digital Junior Client Success Manager at Threshold. In her role, she is responsible for relationship management, client advocacy, renewals and upsells, monitoring metrics, strategy development, and documentation and reporting. When she’s not busy managing her clients, you can find her picking out new plants, watching Cowboys football, running her small business, or spending time with her fur baby, Daisy Marie.
by threshold | Aug 10, 2024 | Digital Marketing, General, Marketing, Tech/Web, Thought Leadership
Ava Page
If you’ve been following the digital marketing world lately, you probably know that Google has been hyping up the end of third-party cookies for what feels like forever. We were all gearing up for this big change—prepping strategies, learning new tools, and basically getting ready to say goodbye to the little data trackers we’ve all relied on.
But now, Google has pulled a plot twist: they’re not getting rid of third-party cookies after all. Soooo…what now?
the great cookie debate.
First, let’s rewind a bit. Third-party cookies have been the backbone of digital advertising for years. They help brands track users across different websites, allowing for targeted ads and personalized experiences. But as privacy concerns grew, Google announced they’d phase out these cookies by 2022, later pushing it to 2023, and then 2024. And now? Well, third-party cookies are sticking around, at least for the foreseeable future.
So, what does this mean for marketers? Should we all just go back to business as usual? Not exactly.
why Google changed its mind.
Before we dive into the future, let’s talk about why Google hit the pause button on this cookie extinction. The short answer: the alternative solutions weren’t ready yet. Google’s Privacy Sandbox, which was supposed to be the privacy-friendly replacement, still needs more time in the oven. By delaying the cookie cut-off, Google is buying time to develop a solution that balances user privacy with the needs of advertisers.
what this means for marketers.
Okay, so third-party cookies are still around, but that doesn’t mean we should get too comfortable. The industry is still moving toward a more privacy-focused future, and it’s only a matter of time before cookies really do crumble. Here’s how to navigate this ever-changing landscape:
don’t ditch your privacy strategy.
Just because Google hit the brakes doesn’t mean privacy concerns are going away. Consumers are still demanding more control over their data, and regulations like GDPR and CCPA aren’t budging. Keep working on building a first-party data strategy, enhancing your consent management practices, and exploring alternative tracking solutions.
keep an eye on Google’s privacy sandbox.
Google’s Privacy Sandbox is still in the works, and it’s going to be a big deal when it’s ready. The idea is to create privacy-friendly ways to target ads without relying on third-party cookies. While we’re still waiting for the full rollout, now’s the time to stay informed and start testing the new tools as they become available.
diversify your targeting methods.
Cookies aren’t the only game in town. Contextual advertising, which targets ads based on the content of a webpage rather than user behavior, is making a comeback. Additionally, investing in first-party data (like email lists and CRM data) and leveraging tools like Google’s FLoC (Federated Learning of Cohorts) will help future-proof your strategy.
focus on building trust.
At the end of the day, trust is what’s going to keep your audience engaged. Be transparent about how you use data, give users control over their privacy settings, and prioritize creating meaningful, relevant content. The more your audience trusts you, the more likely they are to stick around—even as the digital landscape shifts.
to sum things up.
The cookie situation might be in limbo, but one thing’s for sure: the digital advertising world is changing. While Google’s latest announcement may give us a little more time to adjust, it’s clear that the future will still be privacy-focused. So, keep building your privacy-first strategies, stay flexible, and be ready to adapt to whatever comes next.
What now? We keep moving forward, keep innovating, and keep building strategies that not only survive but thrive in this new era of digital marketing. The future of cookies might be uncertain, but one thing’s for sure—there’s never a dull moment in the world of marketing!
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
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about the author.
Ava is the SEO & Paid Media Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold social channels, blog content, and SEO maintenance. She also aids in digital marketing strategies as a part of the activation team, focusing on setups and optimizations of campaigns ranging from social to display, and all the fun bits in between.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her two dogs, Miska and Noodle, & two cats, T’Challa and Ada.
