by threshold | Dec 20, 2023 | Digital Marketing, General, Marketing
Ava Page
Hey there, marketing besties! Picture this: marketing that feels less like a megaphone blaring generic messages and more like a heartfelt conversation tailored just for you.
That’s the magic of personalization in marketing.
Before we kiss 2023 goodbye, join us one last time in exploring how personalization crafts unique customer journeys while maintaining a warm and professional tone.
embracing the essence of personalization.
Personalization isn’t just a trend; it’s the secret sauce that turns ordinary marketing into extraordinary experiences. It’s about treating each customer as an individual, understanding their quirks, needs, and desires.
nurturing individualized customer journeys.
getting to know your audience.
It’s akin to building a friendship. Dive deep into your audience’s world – their preferences, behaviors, and pain points. This insight forms the foundation for personalized experiences.
tailoring content for genuine engagement.
Imagine recommending a perfect gift to a friend. Craft content that resonates – emails, offers, and interactions that feel like they were created just for them.
technology: a personalization enabler.
Personalization isn’t just a gut feeling; it’s a blend of smart technology and intuition. Embrace data analytics, AI, and automation tools to curate experiences that feel individualized.
cultivating long-term relationships.
building trust through personalization.
Trust is the cornerstone of any friendship. When customers feel understood and valued, trust and loyalty flourish.
constant room for improvement.
Just as a friendship evolves, so does personalization. Continuously analyze and adapt strategies based on feedback and evolving customer needs.
personalized success stories.
Imagine customers feeling like you’ve anticipated their needs – offering solutions and products exactly when they need them. That’s the power of a thoughtfully crafted personalized journey.
to sum things up.
At Threshold, we specialize in strategies that deeply resonate with audiences. Ready to embark on a journey of personalized marketing? Let’s craft experiences that feel tailor-made for each customer!
Stay tuned for more insightful tips and guidance from our marketing experts.
Until then, here’s to forging connections and crafting personalized journeys that make a lasting impact!
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the SEO & Paid Media Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Dec 10, 2023 | Digital Marketing, Financial Marketing, General, Marketing
Ava Page
Hey there, fellow marketers and friends! Today’s the day: let’s dive into the intriguing world where finance meets the social buzz –
a place where numbers blend with conversations, and strategies mingle with engagement.
We’re excited to share some golden insights on leveraging social media for financial marketing, and we’ll do it in a way that’s
as cozy and familiar as chatting over a cup of coffee in your favorite local cafe.
the dos.
Authenticity: Your North Star: Forget the stiff suits for a moment; let’s real talk. Share relatable stories, connect with emotions,
and let your brand’s personality shine. It’s all about being true to who you are.
educate & connect.
Picture this as a friendly chat rather than a lecture. Educate your audience with valuable content, but keep it conversational.
Engage in discussions and show that you’re genuinely interested in their thoughts.
timing.
Just like being fashionably late isn’t cool, missing the engagement window on social media isn’t either. Discover the
best times to share your content and engage with your audience.
compliance.
Think of compliance as the seatbelt on this social media ride. It might not be the most exciting part, but it keeps
everyone safe and sound. Stick to industry rules and safeguard your audience’s trust.
the don’ts.
hard sells.
Imagine being at a party and someone continuously pitching products – it gets old really fast. Instead, focus on building
relationships and trust, minus the constant sales pitch.
forgetting your brand.
Like staying on topic with a friend, make sure your content aligns with your brand values. Avoid random tangents that
might confuse your audience.
inconsistency.
Remember those friends who vanish and then pop up randomly? Let’s not be that friend. Stay consistent in posting and
engagement to keep the conversation alive.
lack of security,
Just like guarding your secrets among friends, protect sensitive financial information. Ensure top-notch data security
to maintain trust and integrity.
to sum it up.
In this vibrant landscape of financial marketing, social media isn’t just a platform; it’s a place where your brand’s story
unfolds. By weaving creativity into your strategy and adhering to these friendly guidelines, you’ll set sail toward success.
Here at Threshold Agency, we thrive on crafting strategies that resonate, campaigns that captivate, and
experiences that linger. Are you ready to embark on this journey and elevate your financial marketing game?
Remember, staying true to your brand while connecting with your audience is key. Let’s set sail together and make
waves in the social media universe. Stay tuned for more friendly tips and insights from Threshold.
Until then, let’s navigate these social seas together and unlock the potential of your financial brand!
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the SEO & Paid Media Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels
and strategies, blog content, SEO maintenance,
and aids in digital marketing activation. She’s kind of a jack-of-all-trades.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping,
watching Duke basketball, or spending time with her fur babies.
by threshold | Nov 24, 2023 | Digital Marketing, General, Marketing
Ava Page
Welcome to the ultimate Pay-Per-Click (PPC) guide to help you excel in your next marketing campaign (hopefully with us)! At Threshold Agency, we know that mastering PPC advertising
is like discovering a treasure trove for your marketing strategy.
Ready to dive into this guide? We’ll uncover the secrets and strategies that’ll turn your PPC game into a winning streak.
understanding the basics of ppc.
PPC is like planting seeds that instantly sprout into visibility and clicks. This advertising method charges you for every click your ad receives, making it a swift way to capture attention.
But the real magic lies in how you wield this power strategically.
keyword research and selection.
In the quest for the perfect keywords, think of yourself as a detective on a thrilling case. Use tools like Google Keyword Planner or SEMrush to uncover those hidden gems —
keywords with high searches and low competition. The longer the keyword, the more precise your aim.
crafting compelling ad copy.
Think of your ad copy as your knight in shining armor—bold, captivating, and irresistible! Weave in those chosen keywords naturally, flaunt your unique selling points,
and don’t forget the battle cry—a compelling call-to-action (CTA). Test different versions to see which holds the strongest impact.
optimizing landing pages.
So, you’ve lured them in with your ad—now what? Your landing page should be the treasure map that guides them to their bounty. Keep it relevant, user-friendly,
and armed with persuasive content that converts visitors into allies.
bid management and budget allocation.
Managing your bids
is like a strategic duel—constantly maneuvering to claim the winning spot. Keep a watchful eye on performance data, adjust bids, and allocate your budget
wisely to champion those high-performing keywords and audiences.
utilizing ad extensions.
Ad extensions are like adding secret compartments to your ad, offering more treasures to your audience. Site links, callouts, location extensions, and structured snippets —
these are the secret weapons that make your ad shine brighter.
tracking and analytics.
The tools you definitely need to make sure you have in your kit? Analytics, like Google Analytics and Google Ads. Dive deep into data to unravel trends, understand your
audience’s journey, and make informed decisions to steer your campaign toward success.
remarketing and retargeting.
It’s time to bring back those adventurers who have had a glimpse of the goods but haven’t committed. Tailor your ads to their interests or actions, encouraging them to
return and claim their reward – your brand!
continuous testing and optimization.
Think of PPC as a grand experiment—constantly mix, test, and refine. Tiny tweaks could unleash a tidal wave of success over time.
overwhelmed? don’t be.
This may seem like a lot of information, and even more setup and maintenance. After all, you’re busy running your brand! But, there’s no need to fret.
This is kind of our thing. Let us get your marketing where it needs to be. After all, we’re the ones who can market your everything.
to sum things up.
With these strategies under your belt, you’re on the brink of PPC mastery! At Threshold, we specialize in crafting tailored PPC strategies that take your brand on an
exhilarating journey to success.
Ready to embark on this adventure together? Reach out to us today.
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the SEO & Paid Media Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels and strategies, blog content, SEO maintenance,
and aids in digital marketing activation. She’s kind of a jack-of-all-trades.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
by threshold | Nov 10, 2023 | Digital Marketing, Financial Marketing, General, Marketing, Thought Leadership
Jenny Paul
The landscape of the banking industry is in a constant state of evolution, especially in the digital sphere. As we delve into 2024, the key to staying ahead lies in understanding
emerging trends and harnessing the expertise of advertisers to effectively market banking products.
Let’s explore some pivotal trends shaping the banking sector and how advertisers can play a key role in communicating these financial offerings.
2024 banking trends: a snapshot.
data-centric strategies.
The effective utilization of data remains paramount for banks and credit unions. Targeted marketing based on customer insights and behaviors is key to driving
engagement and conversions. Advertisers equipped with analytical tools can assist in crafting data-driven campaigns that resonate with specific customer segments.
personalized customer experiences.
Customers expect tailored experiences. Banks are increasingly focusing on personalization to deliver relevant services and offerings. Advertisers can aid in creating
personalized content across various channels, optimizing customer journeys, and enhancing user experiences on digital platforms.
emphasis on digital channels.
The digital shift in banking continues to accelerate. Online banking, mobile apps, and digital payment solutions are becoming the norm. Advertisers well-versed
in digital marketing strategies can help banks capitalize on these platforms, ensuring visibility and engagement through targeted digital campaigns.
rise of fintech collaboration.
Collaboration between traditional financial institutions and FinTech firms is on the rise. Advertisers can assist in showcasing these partnerships, highlighting
innovative solutions and services that emerge from such collaborations, fostering trust and credibility among customers.
the role of advertisers in banking product
promotion.
strategic campaign development.
Advertisers bring expertise in developing strategic marketing campaigns tailored to the banking sector. They can identify the unique selling propositions of
financial products and craft compelling narratives that resonate with the target audience.
utilizing multi-channel marketing.
Effective advertisers understand the importance of a multi-channel approach. They can leverage various platforms – social media, email marketing, search engine
advertising, etc. – to ensure comprehensive coverage and engagement across diverse customer segments.
optimizing user experience.
Advertisers play a crucial role in optimizing the user experience. They can collaborate with banks to design intuitive interfaces, mobile apps, and websites that simplify
banking processes, creating seamless and user-friendly experiences.
adapting to changing trends.
Advertisers constantly monitor industry trends and consumer behavior shifts. Their agility in adapting campaigns to align with evolving trends ensures that banking
products stay relevant and competitive in the market.
looking forward: the collaborative future.
The banking landscape in 2024 presents immense opportunities for growth and innovation. However, to navigate this complex terrain successfully, collaboration
between financial institutions and advertisers is indispensable. By leveraging the expertise of advertisers, banks can effectively communicate the value of their
products and services, driving customer engagement and loyalty.
to sum things up.
As we embrace the dynamic trends in banking, the role of advertisers becomes pivotal in shaping the success of banking product promotion. Their ability to strategize,
innovate, and adapt will be instrumental in propelling the banking industry forward in 2024 and beyond.
about the author.
Jenny is a senior CSM who handles all things financial marketing – literally. When it comes to financial institutions and their marketing campaigns, there isn’t a question she
can’t answer, or a problem she can’t fix. She keeps the ship floating, and makes it look effortless.
When she’s not acting as a guru for our CSM team, you can find her spending time with her kiddos, probably doing something adventurous and amazing.
by threshold | Oct 24, 2023 | Creative, Digital Marketing, General, Marketing
Ava Page
We’re about to dive headfirst into the exciting world of copywriting – the secret sauce behind high-performing websites, ads, and social media content.
If you’re looking to boost your online presence and turn casual visitors into loyal customers, you’ve come to the right place.
the power behind words.
In the digital age, where attention spans are shorter than ever, your words matter more than you might think. Every word on your website, in your advertisements, and on your social media profiles should work like a magnet, pulling your audience in and compelling them to take action.
That’s the magic of high-converting copy.
why high-performing copy matters.
engagement.
Great copy sparks interest and keeps your audience engaged. It’s the bridge that connects your audience to your message.
conversions.
The ultimate goal of any online presence is to convert visitors into customers. High-performing copywriting can make that happen.
brand voice.
Your copy is your brand’s voice – it should be unique, relatable, and memorable.
Now, let’s roll up our sleeves and discover how you can create copy that works wonders for your business.
know your audience.
Before you put pen to paper (or fingers to keyboard), you must understand your audience inside and out.
Who are they? What problems do they face? How can your product or service solve those problems?
Tailor your message to speak directly to your audience’s pain points and desires.
embrace the AIDA formula.
AIDA stands for Attention, Interest, Desire, and Action. It’s a classic formula that works wonders for copywriting, like so:
attention.
The first step in creating high-performing copy is to capture your audience’s attention right from the start. Your headline or opening sentence is your first impression, and it needs to be compelling. Here’s how to do it:
create intrigue.
Start with something that piques curiosity or poses a thought-provoking question. For instance, “Are You Making These Common Mistakes in Your Marketing?”
interest.
Keep their interest alive by discussing their problems or needs.
power words.
Incorporate words that evoke emotion or excitement. Words like “ultimate,” “exclusive,” or “revolutionary” can add impact to your headline.
desire.
Show them how your product or service can fulfill their desires.
pain points.
Identify a problem your audience faces, and highlight it in your headline. People are drawn to solutions to their problems.
action.
Finally, ask for the action you want them to take, whether it’s signing up, buying, or sharing.
sense of urgency.
Encourage immediate action by introducing urgency, such as limited-time offers or deadlines.
keep things clear and concise.
In the online world, less is often more. Clear, concise copy is easy to read and understand. Avoid jargon and complex language. Instead, use simple words and short sentences that get your point across quickly.
tell your story.
Humans are wired to connect with stories. Weave narratives into your copy to make your brand more relatable and memorable. Share customer success stories or anecdotes that showcase your product or service’s value.
test and optimize.
Copywriting is an art, but it’s also a science. Don’t be afraid to A/B test different versions of your copy to see what resonates best with your audience. Use tools like Google Analytics to track the performance of your copy and make data-driven improvements.
keywords & SEO.
For web copy, don’t forget the importance of keywords. Research relevant keywords and incorporate them naturally into your content. This will not only make your content more search-engine friendly but also help you reach the right audience.
always proofread.
Nothing screams unprofessionalism like typos and grammatical errors. Always proofread and edit your copy to ensure it’s polished and error-free.
And, if you’re able, it’s always a plus to get a second set of eyes on your work to pick up on things you may have missed, or even to give you a suggestion on how to make something just a little better.
to sum it up.
High-conversion, high-performing copywriting isn’t just a skill – it’s an art that requires a deep understanding of your audience, a mastery of language, and a sprinkle of creativity.
By following these tips, you can transform your online presence, boost your conversions, and create a lasting impact in the digital world. Remember, it’s not just about words; it’s about the magic those words create.
So, go ahead, write with professionalism, craft with playfulness, and watch your conversions soar.
before you go.
For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website!
You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!
about the author.
Ava is the Content Marketing Specialist at Threshold.
In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in digital marketing strategies both internal and client-facing.
When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.
