Revolutionizing Real Estate Websites: PeakMade’s Success Story

Revolutionizing Real Estate Websites: PeakMade’s Success Story

 

PeakMade Real Estate came to us needing a platform that allowed for a more streamlined approach to websites across their portfolio and understood that the user journey is different across their various markets.

So we did what we do best, implementing website templates optimized for Peak’s audiences that have significantly reduced website development time and include a custom Entrata integration that converts better than any leading property management software on the market. 

 

when we say best, we mean it.

We wanted to not only simplify website development but also provide PeakMade’s portfolio with a marketing tool that amplified lead generation. Each template design was to be innovative, with thoughtful movement of content to engage the viewer while not overwhelming them. 

 

Our adaptable designs show an immediate improvement in conversion rates in the PeakMade portfolio, with lower costs to acquire leads when comparing the performance of their pay-per-click campaigns year-over-year from pre-templated Threshold websites to post. 

Claremont Collegiate Apartments in Claremont, CA. saw:

  • A 213% increase in conversion rate
  • A 65% decrease in cost per conversion

University Gateway in Los Angeles, CA. saw:

  • A 1,607% increase in conversion rate
  • An 83% decrease in cost per conversion

Impressed? See more for yourself.

 

a custom integration? you got it.

Up until now, Entrata’s API allowed only floor plan pricing to be pulled into websites. Threshold built a custom integration for Entrata that retrieves several data points such as property floor plan details, availability, pricing, specials, and general property promotions, leveraging automation and increasing website accuracy and sustainability. 

Our custom PeakMade templated designs and integration go far beyond the current property website capabilities, allowing property managers to:

  • Set a custom pricing label option for floor plans with the ability to customize individual floor plan specials and floor plan name options
  • Introduce a rent pricing override option for quick and easy discounted pricing updates when needed
  • Create specials and offers that automatically remove themselves from the website when they expire

 

What does this mean for the property management teams?

  • Information refreshes automatically
  • No more spending precious hours updating leasing information or submitting requests through Threshold
  • User-friendly back-end access to make certain edits on their own, without having to wait the standard 24-72 hour agency request turnaround time
  • Focus on leasing and know that the property’s website is accurate and up-to-date

 

we love results.

How fast do you need a website? Because Threshold and PeakMade launched several of these custom website templates in only 26 business days. But the results don’t stop there. 

When switching their property websites from Entrata templated designs to Threshold’s customized solution, PeakMade saw some dramatic improvements.

Taking a sample of 10 property websites from 2022-2023, the PeakMade team saw the following changes: 

  • Average time on a website increased by 33 seconds across all sites
  • An engagement rate increase of 7.74%
  • A goal conversion rate increase of 77.61%

 

before you go.

The 411? Using the Entrata designs and limited plugins was costing PeakMade properties conversions. Their new Threshold website templates look better than the previous property websites and provide a much-improved user experience that’s consistently resulting in better website engagement and higher lease numbers. 

Let’s propel you forward. Your place for your every marketing need, with us you can go a la carte or take all the carts. Talk to a Marketing Specialist today. 

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

Unveiling the Influence of Effective UI/UX in Real Estate Marketing

michael headshot blog (1).pngMichael Pratt

How do you stand out in a sea of competition? By guiding your audience through a killer experience. 

Effective UI/UX design is increasingly recognized as a cornerstone of successful digital marketing endeavors. And within the real estate industry, where visual appeal and user engagement are paramount, crafting immersive digital experiences is crucial.

We’re sharing the secret sauce to engaging your audience below, so don’t click away just yet!

 

first impressions. they’re kind of a big deal.

UI, the visual layout and aesthetics, and UX, the overall user experience, profoundly impact initial impressions.

In real estate marketing, where potential residents will turn away if properties aren’t presented in the best light, a well-designed and intuitive website fosters trust and encourages visitors to go down a rabbit hole of site exploring.

 

make every visitor a navigator pro.

In real estate marketing, streamlined navigation is, well, kind of essential. Intuitive UI/UX design ensures potential buyers can effortlessly browse listings, view property details, and access contact information.

A seamless navigation experience enhances user satisfaction and encourages conversion. Cha-ching! 

 

tap into those emotions.

Effective UI/UX evokes emotional connections. High-quality imagery, immersive virtual tours, and engaging property descriptions amplify the emotional resonance of a property. What does this do? Lots.

Emotional engagement strengthens branding and increases the likelihood of prospective buyers reaching out.

 

not local? not a problem.

Navigating a real estate website should mirror the ease of visiting a property in person. Effective UI/UX ensures intuitive property categorization, filtering, and detailed property information presentation.

So even if your prospects aren’t local to the property location, this seamless exploration process enhances their satisfaction and encourages extended engagement.

 

get people inquiring about you.

UI/UX design influences users’ interaction with contact forms, chatbots, and other communication channels. Streamlined interfaces facilitate inquiries and foster trust, ultimately translating into increased lead generation.

 

to wrap it all up.

The potency of UI/UX design in real estate marketing cannot be underestimated. As online interactions increasingly shape buyers’ decisions, a strategic focus on immersive, user-centric experiences is paramount.

Don’t be discouraged! Threshold is an expert in this domain, employing innovative UI/UX strategies that truly transform real estate marketing.

 

By cultivating emotional engagement, streamlining interactions, and delivering personalized experiences, we underscore the potential of UI/UX to redefine success in the dynamic landscape of real estate marketing.

submark tag
submark icon