Transforming Yankee Mattress Company: the case study.

Transforming Yankee Mattress Company: the case study.

Yankee Mattress Company was looking for a revamp to its branding along with a new e-commerce website. They needed a more focused approach to their target market, with stronger messaging and values that elevated their branding to the same level as their high-quality mattresses. 

Threshold wanted to position Yankee Mattress as more than a retail store, but an employee-owned company that’s invested in their customer’s quality of life. 

 

our approach.

new brand positioning & naming.

Following extensive market and customer research, Threshold created two brand concepts for the client to choose from, both with a core purpose, messaging, tagline, brand voice, and visuals. Each concept brought the brand to a more modern place, differentiating it from competitors by highlighting the craftsmanship that goes into their mattresses

a new brand look & feel.

The brand’s new messaging needed a new logo, brand guidelines, stationary, photography, apparel design, and more. We chose to design this brand with a logo font that spoke to handmade craftsmanship and a subtle mattress icon that would become a recognizable brand statement

a killer e-commerce website.

Yankee Mattress’ previous website didn’t allow for a streamlined online ordering experience. Our website design included easily navigable shopping categories as well as detailed shop pages. Each mattress product page included custom graphic designs that detailed each section of the mattress materials, making it easy for customers to browse and select the mattress best suited for them

We designed this website to mimic the in-store experience customers have, providing them with clear information so they could make informed decisions. 

 

we love results.

The final brand not only connects better with the target audience, but it feels timeless and elevated. Each aspect of the brand ties in seamlessly with the next, inspiring the company’s employee-owners and ensuring the quality of the mattresses is felt within the quality of the branding. 

One Year Post Website Launch (April 2023-March 2024): 

  • 446 New Users
  • 7% Increase in Engagement Rate
  • A 7% Reduction in Bounce Rate

 

before you go.

Yankee Mattress Company can now confidently say they’re crafting comfort for amazing sleep and better days. See the case study for a full look at the transformation our THeam created for them – and what we can do for you, next.

Let’s propel you forward too! Your place for your every marketing need, with us you can go a la carte or take all the carts. Talk to a Marketing Specialist today. 

Email Marketing Strategies: Maximizing Open Rates and Conversions

Email Marketing Strategies: Maximizing Open Rates and Conversions

ava headshot threshold agency blog marketing agency austin tx

Ava Page

 

Hey there, marketing enthusiasts! 🌟 Ready to boost your email marketing game? At Threshold, we believe in the power of a great email strategy to connect with your audience and drive results. With our new Marketing-as-a-Service (MaaS) offering, including top-tier email marketing, we’re here to help you shine.

know your audience.

First things first, you’ve got to know who you’re talking to. Your emails should feel like a conversation with a friend – someone who gets you and knows what you need. Start by segmenting your email list based on demographics, interests, and behavior. This allows you to send personalized content that resonates with your readers. Threshold’s MaaS helps you dive deep into audience insights, ensuring your emails always hit the mark.

 

craft compelling subject lines.

Your subject line is the first impression your email makes. It needs to be irresistible! Keep it short, sweet, and to the point. Use action words, ask intriguing questions, or create a sense of urgency to entice your readers to open your email. With Threshold’s expert copywriters on your side, your subject lines will consistently capture attention.

 

create engaging content.

Once your readers have opened your email, the next step is to keep them engaged. Your content should be valuable, relevant, and easy to read. Break up text with bullet points, images, and headers to make it visually appealing. And don’t forget to include a clear call-to-action (CTA). Threshold’s MaaS ensures your emails are packed with engaging, high-quality content that drives action.

 

optimize for mobile.

With more people checking emails on their phones, it’s crucial to ensure your emails look great on all devices. Use a responsive design that adapts to different screen sizes, and keep your text and images balanced so they’re easy to view on smaller screens. Our MaaS includes design optimization to make sure your emails are always mobile-friendly and visually stunning.

 

test, analyze, and improve.

A/B testing is your best friend when it comes to email marketing. Experiment with different subject lines, content formats, send times, and CTAs to see what works best for your audience. Track your email performance with analytics to understand what’s working and what’s not. Threshold’s MaaS provides comprehensive testing and analytics, helping you continuously refine your strategy for maximum impact.

 

to sum things up.

With these five strategies (and Threshold’s Marketing-as-a-Service, if you choose) at your fingertips, you’re set to maximize open rates and conversions like never before. Our team is dedicated to crafting email campaigns that not only stand out but also drive results. 

 

Ready to transform your email marketing? Let’s get those emails opened and those conversions rolling in! 🚀

Interested in taking this conversation further with a marketing expert? Reach out to our THeam today for all the answers you’re looking for.

Stay tuned for more tips and tricks from the Threshold THeam, and happy emailing! 📧✨

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in internal and client-facing digital marketing strategies. 

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Navigating The Upcoming Change in Google Cookies

Navigating The Upcoming Change in Google Cookies

ava headshot threshold agency blog marketing agency austin tx

Ava Page

 

 

When it comes to the world of digital marketing, change is not just inevitable – it’s the norm. At Threshold, we understand the importance of staying ahead of the curve. That’s why we’re here to provide you with a deep dive into the upcoming changes to cookies, and how they’ll impact your business, your marketing, and your brand.

 

understanding cookies: pillars of personalized online experiences.

Cookies, those tiny digital crumbs, play a monumental role in shaping your online journey. But what exactly are cookies? Imagine them as digital footprints left behind as you navigate the vast landscape of the internet. They’re small pieces of data stored on your browser that help websites remember information about you. 

This can range from remembering your login details to tailoring product recommendations based on your browsing history. In essence, cookies are the cornerstone of delivering seamless and customized experiences to customers, especially in the retail sector.

 

Google’s bold move: unraveling the implications.

Google’s recent announcement about phasing out third-party cookies on Chrome has sent ripples through the digital marketing community. But why is this such a seismic shift? Well, probably because Google is the last major browser that allows third-party cookies by default, representing a whopping 60% of browser use.

So, why is Google making this change? The answer lies in the growing concerns surrounding user privacy and data protection. Third-party cookies have long been criticized for their invasive nature, tracking users across the web without their explicit consent. By phasing out these cookies, Google aims to enhance user privacy and security, aligning with evolving regulatory standards and consumer expectations.

While this move may seem daunting, it’s important to note that we’re not venturing into a cookieless world just yet. Third-party cookies remain integral for website functionality, particularly in the retail sector where targeted advertising is paramount.

Despite Google’s incremental steps, such as the testing of deprecating a small percentage of cookies since January 2024, there’s lingering uncertainty surrounding the feasibility of meeting the July 2024 deadline. The introduction of Google’s Privacy Sandbox initiative, featuring alternative methods like the Topics API and Fenced Frames, has sparked both curiosity and concern within the industry. These initiatives aim to provide advertisers with viable alternatives to third-party cookies while preserving user privacy and fostering a more transparent digital ecosystem.

 

addressing concerns and crafting a strategy.

In light of these changes, concerns have emerged from industry stakeholders, including the International Advertising Bureau (IAB) and the UK Competition and Markets Authority (CMA). Questions regarding market dominance, fairness, and transparency loom large, prompting businesses to rethink their advertising strategies.

One significant challenge arising from the phasing out of third-party cookies is the potential gap in conversion tracking. Without the ability to track user behavior across websites using traditional cookie-based methods, businesses may face difficulties in accurately measuring the effectiveness of their marketing efforts and attributing conversions.

However, amidst these challenges lies an opportunity for growth and innovation. At Threshold, we’re committed to guiding you through this transition. Through proactive client education, meticulous risk assessment, and rigorous testing efforts, we’ll ensure you’re well-equipped to navigate the evolving digital landscape.

By fostering collaboration with our expert digital team and harnessing the power of first-party data strategies, we’ll help you adapt to the changing terrain while maintaining your competitive edge. Our approach includes leveraging alternative tracking methods, such as first-party cookies and server-side tracking, to close the gap in conversion tracking and provide valuable insights into your customers’ journey. With our tailored strategies and innovative solutions, you can continue to drive results and achieve your business objectives in a cookie-less world.

 

embracing opportunities.

As we bid farewell to third-party cookies, it’s time to explore new avenues for digital marketing. From real estate to financial institutions – and everywhere in between – we’re being presented with exciting opportunities, where strategies emphasizing brand awareness and contextual targeting are gaining momentum, offering a fresh perspective on consumer engagement.

While the road ahead may be uncertain, it’s also brimming with potential. By prioritizing consumer preferences, transparency, and resilience, we can transform challenges into opportunities for growth and innovation.

 

to sum things up.

Change is not just a challenge; it’s an invitation to evolve. Together, let’s embrace the cookie revolution and pave the way for a more consumer-centric and privacy-conscious digital future. At Threshold, we’re here to guide you every step of the way.

Ready to take this conversation further with a marketing expert? Reach out to our THeam today for all the answers you’re looking for.

 

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

 

about the author.

Ava is the SEO & Paid Media Specialist at Threshold.

In her role, she is responsible for the content creation and management of all Threshold and PromoShak social channels, blog content, and SEO maintenance, and aids in internal and client-facing digital marketing strategies. 

When she’s not busy creating content, you can usually find her picking out new plants, island-hopping, watching Duke basketball, or spending time with her fur babies.

Driving Sustainable Growth: Harnessing the Power of Eco-Conscious Web Design

Driving Sustainable Growth: Harnessing the Power of Eco-Conscious Web Design

michael headshot blog threshold marketing web design eco Michael Pratt

 

In the ever-evolving landscape of digital marketing, businesses are increasingly recognizing the profound impact of sustainability on their online success. Beyond mere aesthetics and functionality, sustainable web design stands as a beacon of eco-conscious innovation, promising not only higher site traffic and conversions but also a brighter, greener future. Let’s explore how prioritizing sustainability in web design can catalyze remarkable growth for businesses while championing environmental stewardship.

 

elevating user experience with sustainable practices.

Sustainability isn’t just about reducing carbon footprints; it’s about enhancing every aspect of the user journey. By embracing minimalist layouts, optimizing code for efficiency, and prioritizing renewable resources, sustainable web design fosters an immersive user experience that resonates deeply with eco-conscious consumers. When visitors encounter a website that reflects their values of sustainability, they’re not just browsing – they’re engaging with a brand that speaks their language.

 

climbing the ranks with eco-friendly optimization.

Search engines have become gatekeepers of the digital realm, and sustainability is increasingly becoming a key criterion for ranking. Websites that load quickly, adapt seamlessly across devices, and prioritize energy-efficient hosting solutions are rewarded with higher visibility in search engine results. Sustainable web design isn’t just about pleasing algorithms; it’s about forging a symbiotic relationship with the environment while ascending the ranks of digital prominence.

 

empowering mobile users through green innovation.

In a world where smartphones reign supreme, sustainable web design ensures that no user is left behind. By crafting mobile-responsive experiences that conserve resources and minimize energy consumption, businesses can empower users to engage with their brands anytime, anywhere. Sustainable web design isn’t just about adapting to mobile devices; it’s about empowering a mobile generation to make conscious choices that resonate with the planet.

 

reducing bounce rates with sustainable speed.

Every wasted second is a missed opportunity in the digital realm. Sustainable web design prioritizes speed, efficiency, and optimization to minimize bounce rates and maximize conversions. By streamlining navigation, compressing images, and leveraging caching techniques, businesses can create websites that load in the blink of an eye, captivating visitors and inspiring them to explore further.

 

cultivating a reputation rooted in sustainability.

In a world where brands are under constant scrutiny, sustainability isn’t just a buzzword – it’s a badge of honor. By embracing sustainable web design, businesses signal their commitment to environmental stewardship, earning the trust and loyalty of eco-conscious consumers. A website that embodies sustainability isn’t just a digital storefront; it’s a testament to a brand’s values and a beacon of inspiration for a greener tomorrow.

 

to wrap things up.

In the quest for digital dominance, sustainability isn’t just an afterthought – it’s the cornerstone of long-term success. By embracing eco-conscious web design practices, businesses can drive higher site traffic, boost conversions, and forge deeper connections with consumers who share their commitment to the planet. In the digital frontier of tomorrow, sustainability isn’t just an option – it’s the path to prosperity and progress.

 

before you go.

For more tips and information about marketing your everything, take a look at the rest of our blogs, right here on our website! 

You can also subscribe to our email newsletter (it’s got some great stuff), and follow us on Instagram, Facebook, or LinkedIn!

 

about the author.

Michael is the WordPress Designer and Developer here at Threshold.

As a seasoned UI/UX & Web Designer based in Chicago, Michael brings over six years of experience to Threshold’s creative team, creating top-notch web designs, applications, and user-friendly interfaces with marketing at the forefront.

His love for pushing boundaries and collaborating with others on new projects is matched only by his commitment to delivering outstanding work. He always takes a holistic approach to design, expertly weaving traditional techniques with the latest advancements to bring exceptional results to life.

When he’s not killing the creative game, here are some fun facts about how Michael enjoys his free time:

  1. I recently lived on the West Coast for 3 years and got to hike some of the most incredible mountains! Mount Rainier and Mount St. Helens to name a few.
  2. I studied herbalism, ayurveda, and alternative healing. Paired with basic nutrition knowledge, I’ve been able to help friends and family live a better quality of life.
  3. I did an internship as a videographer with Creature Skateboards and got to meet several professional skateboarders, filming for promos and events.
  4. I have family located in Athens, Greece and it is one of my favorite places to visit!
  5. I recently started learning Judo martial arts and it is an exciting endeavor along with my many other fitness goals!
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